The Long Tail of Search

We might have touched upon the topic of long-tail keywords in some of our previous articles, but we’ve never really taken the time to talk about this specific type of keywords in detail. If you wish to learn more about long-tail keywords, you may want to stick around until the end of this article.

What Are Long-Tail Keywords?

Long-tail keywords, as you might have guessed, are search phrases that are comprised of three or more words. Due to their longer word counts, long-tail keywords tend to be more specific than other types of generic keywords that are used to conduct general searches. 

Example:

  • Iron filters (Short-Tail)
  • Iron filters for well water (Long-Tail)

These highly-focused keywords make up a pretty small portion of search volume, allowing them to drive a great deal of high-conversion traffic, which is why they’re extremely valuable as far as ranking in organic Google searches. Also, long-tail keywords are vital in marketing campaigns. 

Long-tail keywords don’t usually garner a lot of competition, which is one of the reasons why it’s advised to bid on them in marketing campaigns. Basically, when a search term doesn’t garner a lot of competition, the Cost Per Click (CPC) in a marketing campaign becomes lower. 

This means that by you utilizing long-tail keywords in your campaigns, you can achieve a higher ad ranking without having to squander a pretty penny for each click. Long-tail keywords may not offer you much traffic, but they can certainly offer you a much greater return on your investment. 

Why Should You Use Long-Tail Keywords?

There are many reasons why the use of long-tail keywords is worth considering, one of which is that it increases your chances of outranking your competition. A SaaS company by the name of Conductor has conducted a comprehensive study that solidifies exactly what we’ve just stated.

Another reason why you should consider making use of long-tail keywords is simply the fact that such highly-focused terms are exactly what people utilize to conduct most of their searches. The more specific your search terms are, the more likely you’ll find that which you’re searching for. 

Are you not convinced yet? How about the fact that long-tail phrases can help grant your content a great deal of context? That’s right, with the aid of long-tail search terms, you protect your content from being perceived as weak and left out of the SERP class by Google’s search algorithms.  

Five Tips That Will Help You Find Long-Tail Keywords

Finding long-tail keywords isn’t hard at all. In fact, long-tail keywords often reveal themselves to anyone who cares to pay attention. Here are a few ways you can find long-tail keywords.

1. Use Google Suggestions

Using Google’s autocomplete suggestions is one of the easiest ways to obtain long-tail phrases. All you have to do is type a primary keyword into Google, and a list of autocompleted results will pop up. The results that pop up on that list tend to results that people are searching for.

Another way you can exploit Google’s features on your quest for long-tail keywords is to inspect the “People also ask” box and the “Searches related to” region, which you can find by scrolling to the bottom of Google’s search results. Long-tail keywords aren’t that difficult to find, huh?

2. Keyword Research Tools

While using Google to obtain long-tail keywords is fairly simple, collecting a list of the best terms that are related to the topic you’re searching for can be time-consuming. Using a keyword tool is going to help provide you with numerous long-tail keywords within mere seconds.

However, the thing about keyword research tools is that they usually offer varying results. This means that you can be missing out on a few valuable long-tail phrases by not utilizing a specific keyword research tool, which is why we recommend using more than just one tool.

Keyword research tools:

  • Google’s Keyword Planner – This is a great keyword research tool to start using in the beginning. This tool offers access to a wide database of valuable keywords such as keyword suggestions, related search terms, ad group ideas, and more. 
  • WordStream’s Free Keyword Tool – When it comes to which keyword tool is the best out of the free ones that are accessible, WordStream’s Free Keyword Tool is definitely up there with its extensive long-tail suggestions and keyword niches. 
  • Answer the Public – If you’re in search of a keyword research tool that’s geared towards generating question-focused keywords, this is the keyword research tool for you. All you have to do is type a primary keyword and click “Get Questions.” 
  • Ahrefs’ Keywords Explorer – With the aid of its volume filters, you can use this potent keyword research tool to discover long-tail keywords with low search volumes in the specific niche you’re searching for.  
  • Soovle – This is yet another free keyword research tool that offers its results from websites like Wikipedia, Amazon, YouTube, Answers.com, Yahoo, and Bing. Just type your primary keyword and enjoy a wide range of keyword suggestions.
  • Other Tools to Consider – You can browse Google Trends to see what people are talking about so you can write about it. You can also use tools like YouTube Ads and Twitter Search. You can obtain keywords from pretty much anywhere.

3. Look Through Q&A Sites

Q&A sites such as Quora, Yahoo Answers, Askville By Amazon, and Answers.com are excellent sources of long-tail keywords. The reason why is that questions tend to make up a massive deal of long-tail search terms. You can take some of these questions and attempt to answer them. 

However, you can’t rely on Q&A websites alone to derive long-tail keywords; you’ll have to use a keyword research tool like Ahrefs’ Keywords Explorer in order to procure search terms that have the most optimum search volume and competition level. 

4. Scan Forums and Boards

Forums and boards are some of the best places to find long-tail keyword ideas because they’re comprised of people that are regularly posing topic-specific questions and providing answers to these questions. All you have to do is find the forums and boards that are related to your niche. 

Finding the right forum or board is as simple as conducting Google searches that include strings like “keyword” + “forum” or “keyword” + “board.” Again, we strongly advise employing a keyword research tool in order to filter low-volume keywords from high-volume keywords. 

5. Spy on Your Competitors

Having a hard time finding long-tail keywords? You should consider spying on your competitors. Try searching for head and mid-tail terms that are niche-related and then scan the first couple of result pages to see if there are any keyword variations that you can use for your own content. 

As an example, if your seed keyword is “iron filters,” you can carry out a Google search for that specific keyword and scan the pages that rank highest in order to find alternative keywords that you can utilize for your own content. Finding long-tail keywords is literally that easy!

Final Words

Employing the long tail of search is an extremely effective stratagem that can help increase your conversions and rank higher in the SERPs. Hopefully, the information provided in this article has given you the insight you need to begin implementing long-tail keywords in your content.