With search engines constantly undergoing algorithm improvements, link building has become a sphere that relies on quality rather than quantity. Link building can help your pages attract better traffic and receive a higher ranking in Google SERPs, but it’s not as easy as it may sound.
To put it simply, link building is the process of getting other websites to link back to your own site by virtue of the quality content that your site offers. For search engines, a high number of quality links from external websites could only mean that your website is a source of reliable content.
There’s a wide range of link-building tactics floating around the web, but if you’ve already gotten your hands dirty in this trade, you know that most of these strategies are ineffective. In this brief post, we’re going to shed light on a few link-building strategies that you can put into effect today.
1. Utilize Guest Blogging Tactics
In a study conducted by the vice president of content products at BookBub, Rick Burnes, it was found that businesses that rely on blogging generate an average of 55% more visits, 97% more inbound links, and a staggering 434% more indexed pages than businesses that don’t.
Guest blogging is one of the most popular and most potent link-building tactics out there. As the name implies, guest blogging is a tactic where bloggers offer to write content for other blogs that are geared towards the same niche, helping to increase traffic on the aforesaid blogs.
However, you need to know that the competition is stiff when it comes to guest blogging, so you have to go about it a little differently. Instead of pitching sites that are obviously looking for guest bloggers, you want to pitch sites that aren’t explicit about it and just play the numbers game.
A little uncertain about this approach? Look at it this way: if a guest blogger offers to write a free post for your site that’s well-written and informative even though your site doesn’t explicitly state that it’s looking for guest bloggers, would you turn down the offer? Exactly!
We strongly recommend using Ahrefs’ Content Explorer for finding websites that are relevant to the topic that you’d like to cover. Using the tool’s features and inbuilt filters, you’ll be able to find websites that you’d be interested in guest blogging for with ease.
2. Increase Social Media Activity
Brands that aren’t using social media platforms to the fullest are gravely missing out on a ton of potential. If you’re not already active on social media, you need to start sharing your posts right this moment so that your message can reach a larger number of people.
What’s so great about social media platforms is that you don’t need to have any sort of previous experience in order to figure out how to boost engagement. As a result, your message is spread to a large audience, increasing the chances of your content being shared by other people.
In order to boost your engagement on social media, you have to understand what your audience requires from you. Make your target audience feel acknowledged and valued. Moreover, keep in mind that your audience wants to be rewarded, so make sure your posts provide great value.
Delivering original, high-quality content can be quite challenging sometimes considering today’s content overload, which is why we strongly recommend utilizing the Three E’s approach in order to create content that stands out and provides a great deal of value to your target audience.
One of the most common pitfalls that can hurt your brand is relying on tools. Your campaigns on social media should feel authentic and intimate so that your target audience can find them more relatable. For example, if your platform of choice is Twitter, don’t over-rely on auto-tweets.
3. Resort to Broken Link Building
Broken link building is a strategy that’s utilized by busy marketers that can’t find the time to write engaging content for their websites. What exactly is a broken link? It’s a link that no longer leads to the web page that it’s supposed to lead to, resulting in the infamous HTTP 404 error.
How can you benefit from such links? Here’s how:
- Pinpoint a web page that features a relevant broken resource
- Create a page that provides similar content to the broken link
- Prompt sites using the broken link to refer to your working link
Sounds pretty easy, huh? Well, that’s because it really is. You can use backlink tools like Ahrefs’ Site Explorer or Screaming Frog in order to find websites that are referring to broken resources.
To learn more about broken link building, we recommend you check out this in-depth guide.
4. Search for Unlinked Mentions
If you own a fairly established band, it’s likely that people link your business in their content. But you’ll find plenty of cases where people mention your business without linking to it. Your job is to look for those mentions and convince content creators to change them into linked mentions.
However, finding relevant unlinked mentions can be time-consuming regardless of the tool you’ll be using, as you’ll have to export the pages that sought-after mentions in order to know whether those mentions are linked or not. You can use Ahrefs’ Content Explorer to look for mentions.
When using Ahrefs’ Content Explorer, we suggest you select the “one article per domain” filter in order to see a single page from each website. In addition, you should use the “highlight unlinked domains” feature so that you can highlight and then export pages that have never linked to you.
5. Use Infographics Strategically
A few years ago, infographics had a pretty significant impact on search traffic. Sadly, that impact has decreased over the years with the enhancement of Google’s algorithms. Nonetheless, using infographics can still help you earn high-quality links, especially if you’re an intermediate writer.
Infographics can also help increase brand awareness. Simply, put your band’s logo on all pieces of infographics you use. As brand awareness increases, the amount of traffic generated will also increase. Not to mention that a lot of people find visual content highly appealing.
More referral traffic is another thing that infographics can help you earn. Just don’t put all of your faith into infographics when it comes to boosting your rankings because infographics don’t really go as viral as before. You should also keep in mind that infographics can be pretty expensive.
We’d also suggest you make use of gifographics since literally everyone is utilizing infographics nowadays. Gifographics are pretty similar to infographics, but rather than using static images, a gifographics utilizes animated gifs, allowing them to grant your content greater visual appeal.
6. Don’t Shy Away From Outreach
If you really take a look at most link-building tactics out there, you’ll find that they’re all centered around outreach. To put it simply, outreach is reaching out to people that specialize in the same niche that you specialize in and offering them the chance to check out your content.
However, outreach isn’t just about having other people examine your content, you can also use it to offer people the opportunity to check out a service or product that you can provide. As long as that which you have to offer deserves a link, outreach will certainly be of great help.
How do you go about finding and reaching out to people in your niche? Ahrefs’ Content Explorer can be of help, but in order for this approach to not be a waste of time, you should just reach out to people that cite your target keyword in their content and people that link to similar articles.
7. Try Repurposing Your Content
Content repurposing is one of the few link-building tactics that have nothing to do with outreach.
Essentially, it’s a tactic that has to do with changing your content’s format then resubmitting it to platforms that are designed to accommodate the specific format that you now have.
For example, you’ve managed to take a piece of high-quality written content and converted it to an interactive and engaging infographic, and you can submit your repurposed content to a site that’s designed specifically for infographics sharing where you can drop the link to the original content.
Another thing you can do is repurpose your content to be video-appropriate. By doing so, you’ll be able to submit it to a video-sharing platform such as YouTube, where you can leave a link for the original content in the video’s description box. Not quite powerful, but certainly worth having.
Link-building strategies are a dime or dozen, but we’re certain that by using the ones discussed in this article, you’re going to garner prominent success. If you have any inquiries with regard to any of the above-mentioned link-building strategies, please feel free to let us know.