The <h1> HTML tag holds pronounced significance in the world of SEO as it’s used primarily for titling web pages. Learning how to exploit the <h1> heading tag effectively can help you ascend the ladder of content marketing success a lot faster than your competitors.
- Avoid extra-long H1 headings
- Use Keywords in H1 headings
- Style the H1 header differently
- Ensure that your H1 is visible
- Use one H1 heading per page
What Are Heading Tags?
Heading tags are used to help structure the flow of information provided by a web page in a way that people can find easy to follow and scan through. Additionally, heading tags are used to help search engines acknowledge and understand the topic and structure of a web page.
There are six HTML heading tags, spanning from H1 to H6. It’s true that these header tags don’t contribute much when it comes to affecting the search engine algorithms, but when injected with strong keywords, HTML heading tags can have a notable say in a page’s topical relevance.
As far as the general use of heading tags in terms of page structure, a header’s numerical order is to be taken into consideration. Pages should start with an H1 header, followed by H2, H3, H4, H5, and H6 headers according to how many sections and subsections are going to be used.
H1 Heading Tag
H1 heading tags are used to represent the main topic of a web page; therefore, these tags must hold great relevance to the content that a web page offers. Not only that, but H1 headers should also be unique across your website so that your pages don’t get mixed up.
H1 headings are usually formatted differently from the rest of the headings used on a web page in order to make it stand out. Further, a web page can only have a single H1 heading tag. When viewed in HTML code, the value of the H1 heading is entrapped between <h1> and </h1> tags.
Importance of the H1 Heading Tag
Search engines utilize data from different signals in order to interpret the context of a web page, and the H1 heading tag is one of those signals. Sentences that are entrapped between heading tags are perceived by search engines as indicatives of context when analyzing HTML codes.
Not only does the H1 heading tag help search engines understand what a web page is all about, but it also helps visitors understand the general theme of the page. You can probably expect the type of information that you’re going to receive from a web page just by reading the H1 header.
Five Steps to Use the H1 Heading Tag Effectively
Now that you have a pretty good idea about what H1 heading tags are and why they’re so vital in the SEO sphere, it’s time to take a look at how you can create flawless H1 heading tags.
1. Avoid Extra-Long H1 Headings
The key to writing perfect H1 heading tags is to be as descriptive as possible with your choice of words. However, you can’t go overboard with the length of your H1 header. You should stick to a maximum length of 60 characters and a minimum length; that’s enough to make sense.
If a lengthy description is needed for your header, consider creating a short heading with a bold piece of descriptive text that provides additional information underneath. In general, your header should make perfect sense to your audience without having to be overly stretched.
2. Use Keywords in H1 Headings
One of the best practices in the world of SEO is to implement keywords in headings. However, if you plan on having a heading that’s different from the title on your page, then consider using the primary keyword in the title of the page and another relevant keyword in the H1 heading.
We highly recommend implementing long-tail keywords in your headings. If this is your first time reading about long-tail keywords, we suggest that you check out our guide regarding the matter. The guide will also show you how you can find appropriate long-tail keywords for your headings.
3. Style the H1 Header Differently
You want the H1 heading tag on your web page to stand out as much as possible from the rest of the heading tags that are used so that it’s obvious that it’s the title of the web page. This can be done by enlarging the size of the letters so that they’re larger than the rest of the headings.
4. Ensure That Your H1 Is Visible
If you’re using a WordPress theme, you may notice that the H1 heading tag tends to be visible in the HTML code but hidden for users (has to do with CSS). You want to make sure that your H1 heading is written correctly between <h1></h1> tags and that it’s visible for your audience.
5. Use One H1 Heading Per Page
While it’s not prohibited to use more than one H1 heading tag in a single web page, it’s looked at as one of SEO’s best practices just to use one. The reason why is that it makes more sense to both search engines and audiences, so you should always aim to use one H1 per page.
While it may seem insignificant in its importance to some people, the H1 heading tag can be an extremely valuable SEO asset when used correctly. If you have any questions with regard to the information discussed in this article, please feel free to let us know.