As writers, we tend to forget that we’re writing to an audience every so often, which can result in a spree of lousy decisions that have to do with the material we include and the way we organize our ideas. These poor decisions can leave your audience feeling alienated and confused.
Writing for the people is all about being able to relate to the interests and needs of the audience, be it specific or generalized groups of readers. It also has to do with earning the audience’s trust with the aid of different methods that can help support your arguments and back up your claims.
In hopes of helping you write quality content that your audience can find informative yet relatable at the same time, we’re going to share a host of writing tips that we at improvetheweb.com utilize to make our content as interesting and relatable as possible, so stick around.
1. Identify Your Audience
Before you even begin the writing process, you need to take some time to consider the group of readers that will be interested in the information you have to share. The process of knowing who your audience is can be quite overwhelming and time-consuming, but imperative, nevertheless.
Consider the following questions before you begin writing:
- Who is your audience exactly, and how many audiences do you have?
- Why should your audience care about the things you have to share?
- Does the objective of your writing comply with your audience’s needs?
- What are the aspects that your audience is less likely to care about?
- What’s the impression that you’d like your writing to convey about you?
By answering the aforementioned questions, you should have a pretty clear image of the people you’re writing for and what they’d like to get out of your content. From there, you should begin to write in accordance with what your audience(s) expect to receive from you.
2. Be Objective & Informative
Your main focus while writing for the people is to provide facts, not opinions. And while it’s fine if you let your personality bleed onto your content with a few opinions of your own, it’s essential to keep everything grounded with solid facts that stand behind your arguments and claims.
High-quality articles and posts are the ones that are primarily geared towards providing value to the audience rather than being focused on clicks and getting readers to take their CTA. After all, this is what you’d like for yourself if you’re put in your audience’s shoes.
3. Perform Adequate Researching
This is one of the most important factors that you should take into consideration before you start writing, especially if what you plan on writing is geared towards a particular niche. It’s imperative that you know your stuff if you want to be acknowledged as a credible source of information.
It’s going to be easy for an audience that has a solid background on the niche at hand to feel it if you lack ample knowledge and understanding to write about the said niche. Now we’re not saying you should have a degree in whatever you write about, but at least cite credible sources.
4. Use Conversational English
Writing in a conversational manner is the best way to go about sounding relatable. Keep in mind that the objective of your content is to educate and inform, not to make your readers feel inferior by sounding like you know more than they do. Bottom line: don’t sound like a college professor!
5. Revise Your Own Drafts
Like we’ve already mentioned in the introduction, many of us tend to forget who we’re writing to and we end up writing in a way that can make our audiences feel estranged, and so unless you deliberately want your audience to feel this way, make sure you read and revise your drafts.
We like to revise our own content by reading it out loud. Reading your own content out loud will help you get a sense of what your audience will hear in their head while reading what you have to share. It will also help you detect certain parts of your content that require rephrasing.
In addition to helping you sound more relatable to your audience, revising and reading your own drafts will help you detect grammatical mistakes. And while there’s a wide array of tools that can help you with that, nothing is more efficient than the human brain.
6. Be Receptive to Feedback
To ensure that your writing is relatable and comprehensible, we strongly recommend you seek feedback from people you know that might be interested in what you have to share. They might have interesting ideas and approaches that your writing can benefit from.
Put yourself in the reader’s position and ask yourself whether the content you’re presenting can inform and educate. If the answer is yes, then congratulations, you’ve successfully learned how to write for the people. Feel free to let us know if you have any questions regarding this topic.