ClickFunnels has established itself as one of the most prominent marketing SaaS companies in the world of digital marketing, which comes as no surprise since the company is geared towards helping users make more money, and who doesn’t like having deeper pockets, right?
But what is ClickFunnels exactly, and is it worth the extortionate price tag? How does it work, and how can it help improve your business? We’ll leave no stone unturned as we go over everything you need to know about ClickFunnels, so you may want to stick around for a while.
What Is ClickFunnels?
ClickFunnels was propelled by Russel Brunson and Todd Dickerson back in 2014, and as you’re reading this review, the company’s worth is estimated to be well over $360 million, which speaks volumes of the impact that it’s had on the online marketing industry.
ClickFunnels was initiated as a means of helping users produce sales funnels swiftly without the need for a solid technical background. Whether your goal is to generate more leads, gross more sales, or promote your services, ClickFunnels can help you by boosting your conversion rates.
Boasting an extensive range of features, ClickFunnels offers various landing page templates, an intuitive drag-and-drop editor, and an impressive selection of pre-made sales funnels. Moreover, ClickFunnels is equipped with a vast knowledge base and extensive support documentation.
With the aid of the above-mentioned features and functionalities, ClickFunnels offers its users a smooth and simple funnel design process that allows them to generate more leads and sales for their business. There’s more to ClickFunnels than meets the eye, so let’s dig a little deeper.
What Is ClickFunnels’ Sales Funnel
Websites that have way too many components can be quite confusing for a lot of people, which in turn inflicts a great deal of damage on their rates of conversions since users are less likely to complete a purchase. By components, we mean anything from pages and posts to CTAs.
A sales funnel is quite different in the sense that it provides visitors a single page, a single offer, and a single call-to-action. Taking that into consideration, it’s not hard to see why a sales funnel can help boost your conversion rates since conversions tend to be pretty high on landing pages.
Now, we’re not saying that every single visitor that runs into your landing page will be converted into a customer, some of them may leave without making a purchase. In that case, unconverted visitors can be retargeted with the aid of downsells to ensure a greater conversion rate.
How to Lead People Into Your Sales Funnel
As we’ve already stated in the previous section, not every single visitor that comes across your landing page is going to be converted into a customer. Some prospects may not yet be ready to make a purchase at that particular moment in time, something you should always keep in mind.
With that being said, it’s pivotal that you become mindful of the messages that you convey with your marketing means of choice. This will enable you to come across as trustworthy to potential buyers, which in turn will help you earn a sale further down the line.
Rather than opting for a salesy approach, you want to rely on creating space. Put differently, and it’s better to give people enough space to browse through your services and decide whether they’re needed or not. This approach is guaranteed to show greater results than pushing for a sale.
How ClickFunnels Helps Business Owners
ClickFunnels is an all-in-one software that allows you to market your services or products online by creating sales funnels that help drive targeted traffic to a group of landing pages, helping you achieve a certain action such as garnering a sale or building an email marketing list.
However, the process of establishing sales funnels isn’t simple, and that’s where platforms such as ClickFunnels come into play. ClickFunnels eliminates the complexity of creating sales funnels and replaces it with a simple layout that can help businesses prosper by garnering more sales.
How Does ClickFunnels Work?
Before we begin to explain how ClickFunnels works, we feel the need to state that it really works and that it delivers on its promise. So if you feel like giving it a try after reading this review, know that you won’t be let down. Now that we’ve got that out of the way let’s get into the nitty-gritty.
We’ve already established that ClickFunnels helps its users by building complete sales funnels, allowing them to drive more leads and sales. What’s more, ClickFunnels can be used to process payments. Further, it offers a flexible page builder that allows users to create customized pages.
ClickFunnels also allows for upsells and downsells, in addition to an autoresponder and affiliate management tool. Not only that, but it also features the option for a built-in email marketing tool. Pretty cool, huh? This means that you no longer need software such as Mailchimp and AWeber.
With the aid of ClickFunnels’ built-in email marketing tool, you can easily synchronize your sales pages with your email follow-up. Such automation won’t only save you the cost of using services such as Mailchimp, but it will also reduce the number of tasks that you have to pay attention to.
It’s also worth noting that ClickFunnels allows users to carry out A/B testing for each one of their pages within the sales funnel. Oh, and it can help you create membership funnels. What’s more, the software can be integrated with Stripe and PayPal, allowing you to accept payments.
Combining all of the information shared in this section, we come to the conclusion that you can establish a full-fledged business with the aid of ClickFunnels. You don’t need to pay for hosting, and you don’t have to own a separate website. ClickFunnels offers you everything!
Moreover, ClickFunnels allows you to manage, recruit, and process payments to your affiliates. Also, you get access to all of the metrics and analytics that you need to gauge the performance of your sales funnels as well as conversions, sales, and campaigns.
Ten ClickFunnels Features:
ClickFunnels is a feature-rich software, and it would take us forever and a day to go over every single feature that it has to offer. However, we’re dedicating the following section of this review to the features that help set ClickFunnels apart from other sales funnels software out there.
1. Visual Drag and Drop Editor
Equipped with a visual drag and drop editor, ClickFunnels allows users to customize each page to their liking. What makes this feature so engaging is its ease of use. All you have to do is drag and drop the elements you’d like to incorporate into the various sections on each page.
With the aid of the ClickFunnels editor, you can either build your pages from scratch or use one of the various pre-existing templates. We personally find it easier to use the templates provided by the software because it helps save us a lot of time that we can invest in other tasks.
2. ClickFunnels Editor Features:
- Content Blocks: With the aid of the ClickFunnels editor, you can drag and drop a broad range of content blocks onto your sales funnel. Content blocks include components such as progress bars, pricing tables, and timers, just to name a few.
- Background: The ClickFunnels editor allows you to implement background colors for your sales funnel, as well as pictures and videos. This comes in handy when you try to customize pre-existing templates in order to make your pages unique.
- Fonts: You get access to a broad range of Google fonts that you can employ for your content and headlines. You can easily change the size of each font as well as its color.
- Forms: You can choose from a host of forms to add to your sales funnels. Some of the forms include a survey, an SMS sign up form, and a shipping form.
- Media: Using the ClickFunnels editor, you can add graphics and audios to your funnels. For images, you can upload them or utilize the ClickFunnels library to search for a stock image. For video content, you can embed them from video-sharing sites like YouTube.
- Popups: ClickFunnels offers you the ability to choose from a range of popups to add to your sales funnel. Not only that, but it also offers you the ability to choose the placement of the popup and the time at which you want it to appear, among other options.
- Custom CSS: The ClickFunnels editor allows you to utilize your own CSS styles to your pages. We wouldn’t recommend using this feature if you’re not experienced with coding.
- Search Engine Optimization: You can use the ClickFunnels editor to add metadata to your sales funnel. After doing so, you have the ability to view the search engine snippet.
- Social Media: One of the most notable features within the ClickFunnels drag and drop editor is its ability to display various social media components, from social share buttons to Facebook comments. Each component can be customized to your liking.
3. Professional Funnel Templates
Equipped with 22 types of sales funnel templates, ClickFunnels can be employed for any type of business. There are four classifications for the templates that ClickFunnels has to offer its users: Lead Capture Funnels, Sales Page Funnels, Membership Funnels, and Event Funnels.
The great thing about having such a massive array of templates at your disposal is that it spares you from the need to have any web design experience. Each of the aforementioned funnel types has its own set of free templates, as well as a different set of paid templates.
We feel like the need to emphasize that ClickFunnels isn’t just a landing page builder or a funnel builder, it’s equipped with various pre-built funnels that you can select from according to the type of service that you’re going to provide. Each service should have its own highly-effective funnel.
Of course, you have the ability to edit the funnels you select to your liking, but when it comes to the creation and linking of landing pages, you don’t really have to do anything as they’re already optimized in such a way that ensures effectiveness for the type of service that you provide.
4. Backpack Affiliate Programme
ClickFunnels offers its users their very own affiliate program that you can utilize to set up affiliate programs that can help you sell your products, whether they’re physical or digital. The Backpack Affiliate Programme can also help drive more traffic to your website, generating more sales.
There are a number of things that you can do with the aid of the Backpack Affiliate Program, like creating custom affiliate plans, establishing two-tiered affiliate programs, creating different types of affiliates, managing affiliates, and payments, and monitoring affiliate analytics.
One thing you should keep in mind, however, is that the Backpack Affiliate Programme isn’t part of the ClickFunnels standard plan. You have to be subscribed to the Etison Suite plan in order to gain access to the Backpack Affiliate Programme and all of its features.
5. Multiple Email Services
Another highly-appreciated set of features that ClickFunnels offers its users is its email services. Aside from being able to integrate with email responders such as MailChimp and AWeber, this is a software that features its very own email marketing automation platform, Actionetics.
Using Actionetics, you can create email lists and smart lists with ease. You can also build email campaigns and design your very own action funnels and follow-up funnels. Moreover, you have the ability to track customer metrics very easily. Lastly, you can use click bots pay-per-click ads.
Actionetics allows ClickFunnels’ users to connect with customers with ease and on a personal level. However, you can only gain access to Actionetics by subscribing to the Etison Suite plan. If email marketing is a vital tool in your marketing strategy, Actionetics will be of great help.
6. Membership Site Functionality
This is one of the best features that ClickFunnels has to offer, as it enables users to sell access to membership sites or even premium content areas. The software provides you fully-functional membership funnels and landing pages that guarantee an increase in the number of sign-ups.
You don’t have to stick to the membership funnels that ClickFunnels has to offer, you can easily create custom funnels from the ground up using a blank template. Keep in mind that in order to ensure great success with this functionality, you’ll need solid promotion and quality content.
7. Webinar Funnels Service
Using the webinar funnels feature from ClickFunnels, you can increase brand awareness and boost sales by targeting audiences to register for webinars. You can utilize the webinar funnel as a source of information through which you can make known your potential future service.
You can go about running a webinar on ClickFunnels in two ways. The first way is to pre-record a webinar that can be played on-demand on ClickFunnels. If you opt for this approach, you don’t have to worry about operating anything, as ClickFunnels will run the whole process for you.
The other way you can go about running a ClickFunnels webinar is by hosting the webinar on a site such as GoToWebinar. Thereafter, you’ll have to utilize one of ClickFunnels’ event funnels in order to create a registration process and boost the webinar attendance.
8. Simple Onboarding Process
You might think that it’s going to take you a considerable amount of time to get familiarized with ClickFunnels, but with the help of the host of tutorials that the software offers, you’ll find yourself mastering the software in no time. It’s also worth noting that the process is just super fun.
How’s the onboarding process fun? Well, when you sign up to ClickFunnels, you get redirected to a 7-day onboarding process. The process is comprised of four different games, and each one of these games requires a different set of steps in order to be completed.
The steps that these games require are basically tasks that you have to complete. For each of these game tasks, you’ll find a brief video that shows Russell Brunson, founder of ClickFunnels, explaining how you can go about accomplishing each task. Upon completion, a prize is won.
9. eCommerce Services
Another functionality that ClickFunnels has to offer that can help businesses increase your sales is its eCommerce services. Using these services, you can promote your products or services on a multi-stage sales funnel. As we’ve already mentioned, you can sell physical and digital units.
It’s also worth noting that ClickFunnels can be integrated with ShipStation, which, in case you’re clueless about it, is an eCommerce fulfillment center that handles all things related to packaging and shipping, so you don’t have to trouble yourself with things of that nature.
You can’t have an eCommerce service without setting up your payment gateways, but as we’ve already mentioned, ClickFunnels has that sorted out for you, as it integrates with such gateways as PayPal, Stripe, ClickBank, Authorize.Net, and InfusionSoft.
10. Sales Funnel Sharing
Would you like to share the funnels that you’ve created with people? Well, with ClickFunnels, it’s possible. This is a great feature to have at your disposal if you’re creating websites for clients or even friends. People can simply click the link you send them and start using the funnel instantly.
What’s even more great about this feature is that you don’t need to transfer any files in order for the person you’re creating the funnel to utilize it. To add, you don’t have to worry about logins or upload with FTP. Everything is taken care of by ClickFunnels.
How does that work exactly? Basically, when users visit the URL you’ve shared with them using the Share Funnel URL function, they have the option to add the funnel to their accounts. But for them to do that, they have to be ClickFunnels members, or else it won’t work.
It’s also worth noting that the share URL works as an affiliate link as well, which means that you get to receive a recurring commission whenever new users remain ClickFunnels’ members. This helps prove that ClickFunnels is all about helping its users make more money.
ClickFunnels offers two pricing models, with each model having its own set of features. The first Plan, which is the basic ClickFunnels plan, costs $97/month. The other Plan, which is the Etison Suite, costs $297/month. Let’s take a brief look at what each Plan has to offer.
Standard Plan ($97/Month)
Using the ClickFunnels standard Plan, you can register three domains, create 20 sales funnels with a total number of 100 pages, and send up to 20,000 visitors. This is an ideal plan for those who are just starting up with ClickFunnels. Click here to check out the full list of features.
Etison Suite ($297/Month)
Using the Etison Suite plan, you get access to all of the features that ClickFunnels has to offer. Further, there’s no limit to the number of domains, pages, and sales funnels that you can create. It’s also worth noting that you get access to Actionetics and Backpack using this Plan.
ClickFunnels is a full-fledged sales funnel builder that every business entity can benefit from. It’s definitely not a perfect program, as some may find it ridiculously priced, but it really does a great job of packaging an incredible set of tools together and making them accessible for everyone.
Hopefully, the information provided in this review has given you the insight you need with regard to questions such as “What is ClickFunnels?” and “How Does ClickFunnels Work?” Let us know if you have any questions with regard to anything related to ClickFunnels.