Nowadays, it’s impossible to realize a successful and lucrative business without a well-designed website that can establish your presence on the web and attract potential online customers. You can either hire a web developer to create your website for you, or you can simply do it yourself. Thanks to the abundance of advanced website-building tools …
The chances are you’ve heard of the term “funnels,” but you might not know what it means.
If you want to learn more about funnels, then you’ve come to the right place.
What Are Funnels ?
It doesn’t matter what kind of site you run, you want your visitors to take specific actions.
These actions may include filling out a form, signing up for an offer or to make a purchase.
When a visitor performs an action you want them to perform, then this is a conversion.
A visitor converts from browsing a website or web page to taking action.
What a marketing funnel does is sets the steps that your website’s visitors need to take before they convert.
A good example of this is the Amazon purchase funnel. There are several steps visitors take before they buy a product. The Amazon marketing funnel looks like this:
Visitors go to Amazon.com
They have to look at products
They add products to their cart
They have to make a purchase
Asides from the above, there are several other steps and actions that can be taken in between the above, but they don’t matter in a funnel.
For example, visitors may check out Amazon’s other pages, such as their careers page or their contact page.
However, those aren’t counted in the funnel because they aren’t essential steps.
There’s a reason why the steps to conversions are called funnels. At the start of the process, there are many people who take the first step.
As people progress through the steps, some of them don’t continue on and the size of the people end up becoming thinner or it narrows.
In short, the step where people visit your site is the top of the funnel.
Only those who are interested will move down the funnel.
When you hear the term “widen the funnel,” you should now know what that phrase means.
It means that the website owner wants to cast a larger net by marketing to new audiences, as well as increase their brand awareness and add new marketing tactics and things of that nature.
The bottom line is the more people who enter the funnel, the wider the funnel is.
One of the best things about a marketing funnel is you aren’t limited to using it for signups or purchasing.
In fact, you can test out several funnels across your site, which will allow you to see how your visitors interact with each funnel.
You might want to track how many signups you get to your newsletter or you might want to see how conversions are doing.
What you want to do is determine what your goals are and what actions you want your visitors to take.
After you do this, you can create a funnel to help you achieve your goals.
When you start acquiring data from your funnels, you can see what roadblocks you’re facing and make changes to your funnel.
The Benefits Of Marketing Funnels Reports
There are many benefits of funnel reports, with one being you can pinpoint the reason you’re losing customers.
For example, a funnel for an SaaS business may look like this:
Visited the website
Signed up for a free trial
Received and used the product
Upgraded and paid for the product
You can track whether or not people are using a product before paying for it. In turn, you can see if your visitors are facing some sort of roadblock.
Now you know what a funnel is and how it can help. With that said, Google Analytics offers funnels. In the next section we’ll discuss how it works.
Google Analytics: How Do Their Funnels Work ?
Google Analytics allows you to create funnels. However, there are several things you should know, such as:
The funnel is basic. If you don’t care about diving deep into data, then this funnel is for you.
You can’t retroactively view data. After you create the funnel, you can only view data as it comes in.
As for actually creating a funnel with Google Analytics, you shouldn’t struggle too much. It is relatively easy to do.
We’ve provided you with a lot of information.
Here’s the gist of what we talked about:
When someone visits your site and takes a desired action, then this is a conversion.
A marketing funnel is a tool that you use to track the steps involved with leading up to the conversion. For example, if you sell products on your site, then your funnel will include these steps: A person visits the site and then views products before adding products to the cart. The last step in the funnel is making a purchase.
You can see what step people are stopping at by taking a look at your funnel report.
Finally, remember you can use Google Analytics to create funnels, and you can create funnel reports so you can view crucial data. All you have to do now is create and implement a marketing funnel today.
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