Top 11 Sales Funnel Builders And Software

The right sales funnel builder is one of the best passive Internet marketing tools you can harness to improve your Web presence and get your sales numbers up. It is a marketing model that uses upselling to bring your target market further and get them interested in high-ticket items.

This is why choosing the right sales funnel builder is critical to your success in Internet marketing. With so many choices available, finding the right fit can be rather overwhelming. After all, you want the type of software that matches your type of business – one that will promote your products and showcase them in the best way possible.

The right sales funnel builder is not just a program – it is a platform on which you build a comprehensive tool to automate your sales, host your coursed, perform webinars, manage your affiliates, and so much more. It is also the type of software that can be set up quickly so you can start boosting your sales right away.

What is the Right Sales Funnel Builder?

Before you identify the right software for your needs, you need to know what features to look for. Here is a list of criteria you can use as a reference.

Easy to Use

Maybe your idea of an easy-to-use sales funnel builder is a drag-and-drop tool. While this is all well and good, it is not always the only feature you should look for. The program must offer an excellent user interface that is easy to understand and allows you to edit elements seamlessly. This will let you change the position of page elements, for example, without learning how to code. The builder should also let you integrate multiple components together and implement your campaign without requiring you to spend an exorbitant amount of money.

Pre-Built Customizable Templates

A great sales funnel creator software is one that provides a wide range of templates for your pages and funnels. This cuts down the time and effort you spend to launch campaigns, especially in times when inspiration does not strike you. You should also be able to edit the templates to create customizable elements when and where you need them.

Inbuilt Automation

Automation lets you work independently and frees up your time so you can focus on other things. The best sales funnel builders allow you to automate lead followups easily. You can monitor these changes quickly without spending hours of your time checking, editing, and making followups yourself.

With automation, the program can collect customer information by itself, create a list, send emails, tag, and segment them even without your intervention. Because the response is quick, your leads and customers can interact more with your business and you can build a more personal connection with your customers and leads.

Membership Site

A membership site is essentially a page where members can access subscription and training materials that you provide. If your members want to learn, the sales funnel program can create this area especially for them so you do not need to spend extra on a third party site or a more expensive learning management platform.

Affiliate Center

Another excellent feature that all great sales funnel programs have is the affiliate management tool. This allows you to create a personalized affiliate program through which you can recruit marketers and manage their activities. With a team of marketers, you can bring in leads that have a higher likelihood of converting in exchange for commissions.

Other Important Criteria to Consider

  • Webinar hosting
  • One-click order bumps, upsells, and downsells
  • Inbuilt shopping cart
  • Can be integrated into existing marketing stack/s
  • Training courses for members and users
  • Responsive customer service support

Which Sales Funnel Software is the Best?

Based on my experience, I can recommend one builder and software that has worked wonders and remains reliable as a platform and it is Kartra. Kartra is rich in features, with a complex design, and advanced all-in-one solutions for a wide range of products, whether these are physical, digital, or service-based products. It boasts of incredible features that could easily trump ClickFunnels.

In the list I have provided below, I give you my top 11 sales funnel builders and software and the reasons why I highly recommend them.


Kartra tops this list for many reasons. First, it is easy to use and boasts of a number of incredible features and functionalities that are designed to cater to your every business need. Kartra is a reliable all-in-one program that offers online marketing solutions that make hosting and marketing very easy using just one platform.

Features to Love

Done-for-you Funnel Templates: The best thing about DFY templates is that you can edit elements in your sales funnel campaigns very quickly. You could change images and create your own personalized brand assets to launch an impressive marketing campaign.

And it does more. It has a plug-and-play feature that comes loaded with pre-written sales copy and marketing automation sequences that make closing sales a lot easier.

Hosts videos: Kartra features a video hosting solution that is designed specifically to help you launch an unforgettable marketing campaign. Just shoot your videos, edit them, then host them for your online courses and funnels. That way, you can do away with YouTube, Vimeo, or Wistia.

Helpdesk: Kartra has a built-in customer management tool and ticket support. It features knowledgebase management and ticket systems that can meet multi-level customer needs. Whatever concern your customers have, they can expect a quick response from you.

Kartra Calendar: This feature lets you book events and manage appointments with your customers and clients.

Automated sales-driven campaign: Kartra gets your sales and marketing machine on the right footing by automating it. You can then launch your marketing efforts from list building to sales sequences using the autoresponder built into the program.

Kartra Membership sites: When you want to deliver content to specific groups of members or authorized members, Kartra has got you covered. With Kartra, you can build your own membership-only site where your customers and clients can access your courses or training sessions. And yes, it can handle the heavy upload of files and drip contents.

Kartra BAM: BAM stands for Behavioural Adaptive Marketing and it allows you to provide a more personalized experience to your customers.

Affiliate Management Tool: With Kartra’s built-in affiliate management system, you can do the following:

  • Check the progress of the affiliate marketing program you launched
  • Assign affiliates
  • Set affiliate commissions
  • Manage affiliate payouts

You can also use an affiliate marketplace to show your products so marketers can apply to promote them on your behalf.

Kartra Pricing: Kartra is available for a 14-day trial period for just $1. During this period, you can test-drive all its terrific features and see what they can do for sales funnel building. Once the trial period is over, you can then choose from the following pricing plans:

  • Starter Plan at $99 a month
  • Silver Plan at $199 a month
  • Gold Plan at $299 a month
  • Platinum Plan at $499 a month

Kartra limitations

  • A bit on the higher end of the price range in terms of cost for beginners
  • The plans get more expensive as your list or business grows


ClickFunnels gets our vote as a worthy runner-up for the best sales funnel builder. Currently, it enjoys very high popularity as an Internet marketing tool. It does plenty of jobs for you, such as build your landing and sales pages, write sales scripts, create webinars and membership sites, build online courses, and manage affiliates.

It also teaches you how to:

  • Create a sales funnel
  • Prospect
  • Build your email lists
  • Close sales

ClickFunnel has every feature you need to create a completely automated sales funnel in the simplest way possible. Just choose a pre-designed template that fits the type of business you have.

ClickFunnel is frequently compared to Kartra because they are both all-in-one solutions. ClickFunnel has also helped some of the most successful business owners build their businesses. Some of the most important case-studies I would like to recommend are:

  • Agency/Freelancer
  • E-Commerce
  • Info Products
  • Coaching/Consulting
  • Local Business
  • Network Marketing
  • Non Profit
  • B2B
  • Affiliate marketing/Blogging
  • Getting Started

If you would like more information about the case study, simply click on the link to the industry.

Other Features

Pre-built funnel templates: If you need pre-built templates for your sales funnel campaigns or pages, ClickFunnels can deliver. The templates are ready to use and editable, so you can modify them at any time before launch.

Drag-and Drop: ClickFunnels lets you drag and drop elements quickly and easily without learning how to code or having to hire a Web developer. You can even design your template, then compare two variants of the same funnel page to see which one will give the best results for your campaign.

Affiliate Management Software: ClickFunnels has a feature called Backpack that lets you boost your sales by assigning affiliate links to your marketers. That way you can focus on managing your affiliate marketing program.

Funnel Sharing: This feature lets you share complete marketing funnels to your clients and partners. They can then download these funnels into their accounts with just one click. You could also find this feature on Kartra, incidentally.

Membership Site: ClickFunnels lets you create and market your training course using the platform, so you no longer need to pay for a third party course platform.

Built-in Automation for Follow-up Funnels: Another great feature that ClickFunnels has is its inbuilt automation that lets you send follow-up emails to funnel visitors based on their actions. It also comes with a one-click feature and order bump for convenient sales.

Funnel Flix: We like the Funnel Flix a lot because this is one feature where ClickFunnels beats Kartra. With Funnel Flix, you can choose from a number of marketing courses and training provided by the leading experts in the industry that you can use to boost your marketing campaign. Best of all, it’s all free.

ClickFunnels Pricing

ClickFunnels is available for a 14-day trial period at no cost, after which it is offered at two pricing models:

  • Startup Plan at $97 a month
  • Etison Suite Plan at $297 a month

ClickFunnels limitations

  • High cost for beginners and startups
  • Steep learning curve


GetResponse is a very familiar brand for online marketers who have been in the game for quite a while. It is one of the top email marketing tools that have an excellent autoresponder capability. If you are looking for the most affordable sales funnel builder, GetResponse is your top option.

Features You’ll Love

Email Marketing Tool: GetResponse features a dedicated marketing tool that lets you send emails to your clients, customers, and partners. It does away with your need to integrate an email marketing service into a separate platform.

GetResponse focuses on helping you do well in email marketing. It offers you a wide range of options and accesses so you can launch the type of advanced marketing activities that will wow your target audience. GetResponse lets your emails enjoy high deliverability and you can choose from a wide range of templates to boot.

GetResponse Autofunnel: This feature lets you create lead and marketing funnels, along with webinars so you can boost your marketing campaigns. GetResponse comes loaded with made-for-you sales funnel generators to make sure that you are in the best position to sell your products, convert customers, and recover abandoned orders. Plus, there’s plenty to like with its automation templates, segmentation, lead scoring, and webinar tool, to name a few.

Page Templates: The Page Templates feature lets you enjoy sales pages that can be customized with just a few clicks. You can edit them easily to suit the type of design, style, and texts that you want.

E-commerce store: With this feature, you can sell any physical products you may have through your very own online store. Just connect to your store and create your product list or library. You can then integrate a payment processor or two of your choice, then set up a good marketing funnel, and allow the automated feature to take over.

Team Management and CRM: This feature from GetResponse lets you collaborate effectively and efficiently with your own marketing team or clients on different phases of your marketing campaigns.

What About the CRM?

The GetResponse sales funnel builder provides you with a deeper insight into the deals you make. This will give you a better understanding of their status and their efficacy at every sales pipeline stage.

GetResponse Pricing

GetResponse is available for a free trial, after which it is sold at different price levels:

  • Startup Plan at $15 a month
  • Essential Plan at $49 a month
  • Professional Plan at $99 a month
  • Enterprise Plan at $1,199 a month

GetResponse limitations

  • The number of templates is limited
  • There are no one-click upsells or downsells
  • No order bumps
  • Does not have a membership site feature
  • Does not have an affiliate management tool


Convertri is one of the most trusted stand-alone sales funnel builders that also features a WordPress-based funnel software. It connects pages into funnels, which means you have the tools you need to capture a new prospect from the funnel entry point and lead them to a successful conversion.

Convertri boasts of certain features such as dynamic text replacement that give it an edge over even Kartra and ClickFunnels. It does, however, have a limit on the pages impression count, which is a downside. Convertri also does not pack an inbuilt members’ area, inbuilt automation, and affiliate center, among others.

Features You’ll Love

Drag-and-drop editor: The drag-and-drop feature of Convertri lets you manage content blocks and sections quite easily. Simply choose the element you want and drop it on the exact location where you want it to be.

AMP features: Once you create a website page using Convertri, you can then convert it automatically into an AMP or Accelerated Mobile Page. With AMP, you can enjoy the following features:


Dynamic Text Replacement

Convertri Pricing

You can have Convertri for a mere $0.01 for a 14-day trial period. After that, you can choose from three types of plans:

  • Standard Plan for $59 a month
  • Pro Plan for $69 a month
  • Agency Plan for $199 a month

Convertri limitations

  • Impression count/limit on pages
  • Lacks membership site builder
  • Lacks an affiliate center and inbuilt automation
  • Cannot perform independently as a sales funnel builder
  • Does not feature upsells and downsells
  • Does not feature most integrations that will make your job easier.


ThriveCart is one of the more advanced checkout software available that features a shopping cart tool. However, it packs another function and that is as a sales funnel building tool that online marketers and business owners can use.

ThriveCart wants to position itself as the leading shopping cart tool in the market. Can they do it? ThriveCart actually can’t do much in terms of sophisticated sales funnel building. However, it does have some features that give it some competitive edge. As a supplement to your existing sales funnel builder, ThriveCart can boost your Web pages to create high-converting checkout pages.

Features You’ll Love

Lifetime Deal: ThriveCart lets you use all its features for as long as you like with just a one-time payment. It is very affordable and if you are looking for a tool that handles your online sales, this is a great deal to grab.

Order Bumps, Upsells, and Downsells: ThriveCart lets you run a sales page using one-click upsells or downsells and boost your bump offers for increased profits. The software lets you implement the types of options in your funnels so you can manage them easily.

Affiliate Center: ThriveCart’s affiliate management solution is built into the software. This feature lets you organize the recruitment, management, and payment of your affiliates. You can even reward the best performers using its automated bonus tool.

Pre-Build Templates:: ThriveCart has some great templates that can be modified so you can create your own design and look.

A/B Split Testing: This feature allows for easy and fast A/B test setup.

ThriveCart Pricing

ThriveCart, as mentioned earlier, is being offered for a one-time fee of just $495 for a lifetime license. If you prefer, you can opt for the Pro Account for $690. This is a lifetime fee as well.

The two pricing options let you enjoy the use of ThriveCart without paying recurring monthly payments. With similar software and tools priced at $99 to over $299 a month, this can be a very good option if you want to save money.

ThriveCart limitations

  • Limited number of templates
  • Not a complete sales funnel
  • Lack of inbuilt membership site
  • Lack of inbuild Webinar features


Landingi is a great tool that can help you create and edit sales and landing pages with the purpose of building landing pages that promote your business. As a sales funnel builder, Landingi is not exactly the top choice but it more than makes up for it with its excellent front-end landing page builder. Once you build this page, it will automatically collect leads for your business. If you need a complete tool-suite for your online business, Landingi may not offer the most comprehensive features.


Pre-loaded With Landing Page Templates: Landingi comes with over 200 landing page templates for you to choose from. Whether you are a beginner or an experienced marketer, you will find what you need to create a landing page that will bring in sales.

Integration With Tools: Moving leads to a mailing platform is one of the key steps in the online sales process. Landingi can integrate seamlessly with other solutions such as MailChimp, Hubspot, Drip, SalesForce, Kissmetrics, Shopify, Intercom, and more.

Rich Data Coming From Analytics: Landingi gives you helpful insight so you can stay updated with key analytic indicators that Google Analytics offers. This lets you get the best conversion rates from mining your landing pages. This tool also supports integration with other third-party solutions.

Landingi Pricing

Landingi is available for free for a trial period of 14 days. If you wish to continue, you can choose from four pricing plans:

  • Basic Plan at $15 a month
  • Core Plan at $39 a month
  • Create Plan at $45 a month
  • Automate Plan at $59 a month

Landingi limitations

  • It only builds landing pages
  • Does not have a shopping cart
  • Lacks automation tool, affiliate center, and a members’ area
  • Requires the use of more tools for optimal function
  • Lacks webinar software
  • Lacks upsells and order bump features


PayKickStart is similar to ThriveCart in that it is a dedicated shopping cart tool.

However, PayKickStart offers more. It has plenty of features that offer you better control of each checkout stage, regardless of whether you are selling digital or physical products online.

Like ThriveCart, PayKickStart offers an easy setup process, so if you have very little to zero techie experience, fear not. PayKickStart can help you get started.


Pre-Built Templates: PayKickStart comes with an impressive range of pre-designed and pre-built templates called PayKickStart Themes that can help you start your sales funnel to market your products. You can also use PayKickStart Leads, a feature that lets you build engaging opt-in forms using pre-designed forms and pages. Or, you could also drag-and-drop elements you pick to create your own.

A/B Testing: PayKickStart Optimize allows you to split test all landing pages, opt-in pages, squeeze pages, and sales funnels to determine their efficacy. You can then modify them as much as you want.

Only Used on WordPress: PayKickStart works well as a WordPress plugin. If you want better functionality, you can also utilize different plugins and integration.

Thrive Theme Membership: Available for $30 monthly paid per quarter. You can also choose to pay a more affordable $19 a month.

Agency Membership: Available at $69 a month paid per quarter or at $49 a month.

PayKickStart Limitations

  • Can only work with WordPress
  • Requires you to pay extra for domain and hosting costs
  • Requires plenty of integrations and plugins for optimal functionality
  • Lacks an affiliate center and automation
  • Lacks one-click order bump, upsell, and downsell features
  • Cannot manage a Webinar


LeadPages is one of the most popular sales funnel software due to its ease of use and drag-and-drop functionality. It also features plenty of eye-catching templates that can be customized to help you design sales-generating landing pages. After all, it is your landing page that could make or break your lead generation.

Although there are plenty of templates you can choose from, you could also create your own simply by choosing funnel elements and dragging them to the positions you want using the page editor. If you want a tool that has very good efficiency in gathering and managing leads so you can convert them into buyers, consider LeadPages.

Features You’ll Love

Create Pop-Up boxes: Pop-Up Boxes lets you build a means to capture more leads. With LeadPages, you can design a pop-up box to boost your lead-collecting efforts.

Free Templates: You will love the wide range of template choices that LeadPages offers. Just choose the one you like best, design it the way you want it to look and function, then launch it. Some templates even come with Pop-ups, landing page templates, and opt-in forms so you can maximize your sales campaign.

Facebook Ads Creator: Facebook remains a very active field that online marketers can explore. With LeadPages, you can create your own Facebook Ad using the landing page that visitors appeared in after they clicked one of your Facebook ads.

LeadPages Pricing

LeadPages is available for free for a trial period of 14 days. There are three pricing plans to choose from:

  • Standard Plan at $37 a month
  • Pro Plan at $79 a month
  • Advanced Plan at $321 a month

LeadPages limitations

  • Cannot build sales funnels
  • No built-in automation
  • Lacks a membership site feature
  • Lacks a Webinar tool
  • Lacks a one-click upsell and affiliate center


BuilderAll is similar to ClickFunnels and Karta in that it offers all-in-one marketing platform functionality. It has all the necessary tools you will require to operate a business without using third-party software. However, BuilderAll offers several extra tools built into the platform. If you choose BuilderAll, I recommend that you study these tools carefully to avoid confusion.

There is a caveat, though. The tools that come with BuilderAll are not the best you can find in the market. In fact, they may even be considered mediocre compared to what Kartra and ClickFunnels can offer. A funnel building tool should let you perform a number of things, such as creating apps, designing graphics, creating animations, and the like.

Features You’ll Love

App Builder: With BuilderAll, you can create your own apps for Android and iOS and customize them. Plus, you do not even have to know any coding skills to make this possible. BuilderAll lets you skip the high learning curve of coding so you can focus on improving your online business.

Create Membership Sites: BuilderAll gives you the power to build and manage your online courses for use by your members or subscribers. You can do this all without even using a separate course creation platform.

Create Animated Videos: Let’s admit it – animation is fun and interesting. It can make even the most boring texts much more exciting. BuilderAll gives you the power to create floating and animated videos quickly so you can create stunning presentations to your target market.

Heatmaps and ClickMaps: This feature lets you monitor and study the actions of your visitors on your sales funnels.

Other features you will like:

  • Video and animation editor
  • Blog Builder
  • E-commerce tool integration
  • Browser notification system
  • Facebook Messenger chatbot
  • Presentation software
  • Social Proof software
  • Content share locking
  • Autopost tool for social media

BuilderAll Pricing

BuilderAll is available for free for 7 days. After the trial period, you can choose from two pricing plans. These are:

  • Essential Plan at $29.90 a month
  • Premium Plan at $69.90 a month

BuilderAll limitations

Editor is not intuitive and a bit clunky

  • Features tend to be overwhelming
  • No one-click upsells available


This is another WordPress builder that has remained popular for some time now. It is often used for the creation of high-converting landing pages that will let you promote special deals and offers to your target market. It is also loaded with customizable templates that can be integrated with payment gateways and email autoresponders.

One glaring limitation to OptimizePress is that it is only compatible with WordPress websites. It is, however, a fairly advanced builder of landing pages. Consider this if you are thinking of using OptimizePress.

Features You’ll Love

Page Templates: OptimizePress has pre-built template pages that are categorized to make them easy to identify and choose. This is the same feature that ClickFunnels has.

These templates include:

  • Opt-in pages
  • Sales pages
  • Webinar pages
  • Thank you pages
  • Membership site pages

Membership Site: The landing page builders that come with a membership site feature are very few. In this list, only Kartra and ClickFunnels have them. OptimizePress also comes with the Optimize Member feature that lets you protect your content and sell access to your target market.

Free Images: With any OptimizePress plan, you can have access to over one million photos, thanks to Unsplash integration. Better yet, this access is free.

Other features to like

  • Scarcity Add-on
  • WordPress Themes
  • Optimize Checkouts
  • Optimize Funnel Builder (to be made available)

OptimizePress Pricing

  • Essential Plan at $97 using one personal site
  • Business Plan at $149 using five sites
  • Elite Marketers Suite at $199 using 20 websites

OptimizePress limitations

  • Can only run on WordPress
  • Still an incomplete sales funnel builder
  • No inbuilt automation
  • Does not allow Webinar hosting
  • Lacks order bump and one-click upsell

So Which Sales Funnel Builder is the Best?

First things first. If you are the type of online business owner and marketer who prefers not to focus on manual tasks, you can choose to automate most of your online business. You can also automate hosting courses, build converting funnels, and create your own Webinars, among others. It is best that you do not choose a landing page software. However, this is only good if your main purpose is to create a one-page funnel to build pages to collect leads and perform front-end sales.

A complete sales funnel offers you both lead generation and sales-making prowess. It also helps you reduce the manhours you will have to spend to manage calls, send emails, follow up leads, settle support tickets, etc.

It will also increase the rate of conversion of page visitors. That way, you can nurture every prospect that comes to buy your products. A complete sales and marketing funnel software lets you accomplish this.

However, given the many options that are available, you want just one sales funnel software that will offer the best tools and integrations you need right now and in the future. With my experience in online sales and marketing and the active role I play in ensuring that I have the most up-to-date information regarding sales funnels, I have ran and tested nearly every page builder and funnel tool that I could find to determine the best option. I also conducted research in online forums and Facebook groups, as well as interviewed actual users of the platforms listed here. After all these, I can say with all confidence that the two most important sales funnel building tools are:

  • Kartra
  • ClickFunnels

Of the two, however, I can also say that the better choice would be Kartra, thanks to the number of its features and its ease of use. In my experience, Kartra has features and functionalities that are designed to be more solution-oriented compared to ClickFunnels.

Here are some goodies to look at

  • A tool for Calendar and appointment booking
  • Helpdesk tool
  • Video Hosting tool
  • Behavioral Adaptive Marketing
  • Fully-built marketing funnels campaigns
  • Detailed analytics
  • Affiliate Marketplace
  • Advanced Kartra pages and lead forms

I have been using the Kartra platform for several months and I can say that its features and functionalities make it the best tool for its price.

So What about ClickFunnels?

ClickFunnels has been around longer than Kartra, so it is possible you have heard/read about it and its founder, Russell Brunson. At this stage, I would like to offer a disclaimer: I have been active as a ClickFunnels user and subscriber for some time but I would not recommend it over Kartra if I thought that the latter cannot compete. There are actually features that make ClickFunnels superior over Kartra.

For example:

  • it has a more intuitive editor
  • it has Funnel Flix, which offers marketing videos for training and courses, free of cost
  • Manages rewards and incentives through the Two-Comma Club award, etc.

Would you like to see my comparison of the two best online sales funnels? Here is my ClickFunnels vs. Kartra side by side breakdown.

True, both options are on the higher-end of the pricing scale but they are worth it, even if you are just a beginner. However, keep in mind that with all the features you will get, you can save time, maximize your sales, and get plenty of extra services as well. You can also create impactful campaigns, change the lives of your customers and partners, and generate a good income – all without the back-breaking work.

If you want a cheaper alternative, try GetResponse for 14 days at no cost. It has some pretty good features but it may not perform as well as the top choices on my list. If you truly want to get started on the right foot, ClickFunnels is free for a trial period of 14 days while Kartra charges just $1 for a trial period of 14 days as well. You can even extend both for up to 30 days. From a user’s perspective, however, Kartra is still the winner hands down.


What is a sales funnel builder?

A sales funnel building software is an online marketing tool-suite that provides you with all the essential tools you can use to market, sell, connect different pages, and automate your operations to grow your online business, using just a single platform. It can be used to build all the important steps and processes that all customers have to go through to buy your products.

Which sales funnel software is the best?

There are 11 sales funnel softwares mentioned in this list but Kartra is the best overall in terms of features, automation, analytics, and ease-of-use. ClickFunnels takes the second-best spot with the number of marketing-related courses and training it offers. I have provided a link above for a more in-depth comparison.

Which sales funnel software is the most affordable?

Admittedly, my top recommendations carry higher price tags. If you want the best yet affordable alternative, I recommend GetResponse. It is priced at just $15 a month. There are some limitations you have to live with, though.

How are sales funnels mapped out?

First, build sales funnels before you map them out. There is a free funnel visualization software called Funnelytics that you can use. You could then connect the mapped design to any of your chosen builders.