Developing a conversational tone is imperative if you wish to build a strong connection with your audience and help them find your content relatable and engaging. In this brief post, we’ll go over the cornerstones of developing the friendly-expert tone that readers find appealing.
1. Use Pronouns and Possessive Pronouns
Conversational writing is all about making it personal with your audience, which means that you need to speak to your audience directly using pronouns and possessive pronouns such as “you” and “I.” This helps keep the audience engaged and more receptive to your information.
“Most people find it difficult to assemble this product on their own” (Wrong)
“You may find it difficult to assemble this product on your own” (Right)
Another thing you can do to make your writing sound more conversational is to include yourself in the midst of the conversation if context-appropriate. So instead of using “you,” use “we.” This is going to make you sound friendlier to your readers as if you’re in the same boat with them.
2. Avoid Using Too Many Fancy Vocabulary
The urge to sound like a college professor can be quite tempting from time to time, but let’s face it, filling your content with too many fancy words will probably make you come across as a snob. Some people may even view you as pretentious, which won’t do you or them any good.
Whenever you feel that urge to use unintelligible words, you need to push it down. When writing conversationally, it’s better to slightly dumb down your vocabulary so that it’s easier to follow. It’s all about moderation with fancy words. Not too much, but not too little, either.
3. Use Expressive Words to Paint a Picture
Using bland and repetitive vocabulary is going to disinterest your audience, driving them to look for information elsewhere. You need to expand your library of evocative words and limit the use of bland words such as great, good, bad, nice, and so on and so forth.
During the writing process, if you feel that a certain word is overused and doesn’t really paint the picture that you’d like to paint, then you should abstain from using it. Replace those weak words with ones that are striking, vivid, and more appropriate for the context.
4. Minimize Your Use of Passive Sentences
Contrary to technical and academic writing, the use of passive sentences isn’t that preferable in conversational writing because it places the subject at the end of the sentence, pointing out how actions are received rather than performed, which is way over-formalized.
Alternatively, you want to utilize active sentences that position the subject at the front, which will help make your content more personal. Moreover, using the active sentences instead of passive ones eliminates a few extra words that your audience may perceive as pointless fluff.
“At the beginning of the event, a speech was given by James” (Passive)
“At the beginning of the event, James gave a speech” (Active)
5. Utilize Contractions Whenever You Can
Contractions are like focal points that your readers can resort to whenever they space out while reading your posts. It helps them go back and reread sentences that they’ve missed in order to digest them completely. Simply put, contractions help maintain your audience’s attention.
6. Write Short and Meaningful Sentences
Longer sentences are a lot harder to read than shorter ones, so you need to make sure you cut through the chase and provide value with short sentences. Longer sentences should be used if a shorter sentence is incapable of delivering the desired meaning or value.
Another thing you need to be mindful of is words with too many syllables. Using such words can take away from your content’s readability, so make sure you reduce the frequency of using such words. We recommend using Grammarly’s readability scores to rate your content’s readability.
7. Allow Your Personality to Shine Through
When attempting to write your posts or articles in a conversational manner, try to write the same way you talk. If it doesn’t sound like something you’d say while talking to a friend, you may want to consider rewriting in a way that makes it sound like you if you read it out loud.
Moreover, don’t shy away from including some humor into your writing. The humorous bits don’t even need to be in the form of words, and you can use pictures or GIFs instead. Also, it doesn’t hurt to throw some pop-culture references here and there to come across as more relatable.
8. Engage Your Audience With Questions
A surefire way of making your content sound more conversational is by asking your audience a few questions throughout the article. By asking questions, you’re giving the reader something to consider and think about, which increases attentiveness and engagement.
However, you must keep in mind that you’re not presenting your audience with questions so that they can search for an answer by themselves, you’re just giving them a chance to consider their own opinion before presenting them with the answers to these questions you asked.
9. Tell Your Audience an Interesting Story
One of the best ways to come across as relatable and friendly to your audience is to write about a story that’s interesting and relevant to the topic you’re writing about. Telling your audience one of your personal stories lends your content a human connection that readers will appreciate.
A mistake that novice writers tend to make when sharing stories with their audiences is that they make the story revolve around them, which isn’t the best way to go about it. Instead, you should tell a story that exhibits a universal theme that your readers can find a degree of relevance in.
If we were, to sum up, all the tips shared in this brief post, the result would be us telling you to be yourself. Let your personality bleed and blend into your writing and don’t even think about trying to sound like someone else.
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