Establishing a notable presence on social media platforms has become synonymous with brand awareness in our present time. In this brief article, we explore the reasons why social media has become such an imperative marketing asset and how you can utilize it to your advantage.
Six Things That Will Make You Consider Social Media Marketing
There are numerous digital marketing platforms at our disposal today, so why should you invest your time and money in social media marketing in particular? There are quite a few reasons!
1. Amplified Brand Recognition
Social media is an extensive platform that offers exposure to a massive range of audiences with little to no stress on your part whatsoever. Not to mention that it’s a highly profitable platform. All you need to do is set up a business profile on various social platforms to begin networking.
There are various social media marketing strategies available, so you don’t have to brood about being limited to a single option. By choosing the strategy that works for you best and spending a couple of hours every week or so, you’ll notice a significant increase in brand awareness.
2. Apparent Cost-Effectiveness
If you compare social media marketing with any of its marketing counterparts, you’ll notice that it offers a greater advantage in terms of cost-effectiveness. Having that in mind, investing in social media is guaranteed to grant you a better return on your investment than other platforms.
One of the reasons why social media marketing is a highly convenient option is the fact that you don’t need to shell out a single penny in order to sign up on a social platform. You can choose to use paid advertising, but we’d recommend that you start out on a budget to see how things go.
3. Great Customer Engagement
Another reason why social media is a worthwhile marketing platform is the fact that it allows you to interact and communicate with your audience. Further, social media platforms offer audiences a way to engage and get in contact with the different brands that they’re following.
You’ll notice that as the rate of customer engagement increases, the rate of conversion will also increase. Moreover, customer engagement does an excellent job of seizing audiences’ attention so that they’re always interested in any new service or product that you have to offer.
It’s also worth noting that by establishing two-way communication with your audiences, you help guarantee brand loyalty, which is a primary goal that every business should strive towards. With that in mind, it’s hard to compete with the magnitude of engagement that social media provides.
4. Glaring Boost in SEO Ranking
Attaining a noteworthy ranking on Google isn’t an easy feat, but with the aid of social media, you can climb those Google SERPs faster than you’ve ever done before. By sharing your content on social media, your brand’s integrity and value become recognized by search engines.
Social media content can also find its way to Google’s massive index, but this doesn’t mean that every single tweet you make is going to be indexed. The key is to share relevant content so that it can be easily found by web surfers that are searching for similar content.
Another way social media platforms can improve your SEO is by offering you more quality links. If you manage to achieve great social media marketing, you’re likely to garner plenty of backlink opportunities. The more quality backlinks you get, the higher your ranking becomes.
5. Social Media Builds Authority
This point ties into the point before, as greater website authority ensures higher SEO ranking. In fact, it’s one of the most important factors that tend to be analyzed by search engines. However, notable website authority is established over time, so don’t expect to achieve it overnight.
How do you go about building notable website authority? To put it simply, consistency is the key. You have to publish high-quality content on a regular basis and get as much quality backlinks as possible by providing great value to your audience in order to boost your site’s authority.
6. Better Traffic on Your Website
Another prominent benefit that you get to reap when you utilize social media for your business is increased website traffic. Since your content is going to find its way to a vast range of audiences when you share it on social media, it’s only logical that traffic on your website increases.
However, don’t expect to garner more traffic by sharing poor-quality content on your profile; you have to give your audience a reason to click and get redirected to your website. So you have to make sure that the content you share on your business profile provides a great deal of value.
Six Steps to Utilize Social Media Marketing Effectively
Now that we’ve made it clear that social media is a valuable asset in our day and age let’s take a brief look at how you can utilize social media marketing for your business successfully.
1. Pinpoint Your Audience
The first step of effectively utilizing social media marketing is to identify the type of audience that your message is meant to affect, which you can learn more about here. Next, you want to create a buyer persona, which is a pretty much model that describes your typical consumer.
You don’t have to stick to a single buyer persona; you can build as many buyer personas as you want based on the information that you’ve gathered about your consumers. Thereafter, you may want to consider writing personalized content with that buyer persona in mind.
2. Favor a Social Platform
One of the mistakes that a lot of businesses tend to do is trying to establish a solid following on numerous social media platforms, which can be quite overwhelming to the individual managing your social profile. As a result, you don’t get to establish the following that you were wishing for.
We highly recommend that you favor one or two social platforms so that you can put all of your efforts into them. The key to choosing the right social media platform ties into the previous point, and that’s to know exactly who is in need of your service or product.
For example, if you’re trying to sell directly to your audience, then you should definitely consider establishing a considerable following on Facebook. If your main goal is to market your service to other companies and businesses, then we highly recommend you establish a LinkedIn profile.
3. Deliver Content Steadily
In order to build a notable presence on social media, you have to deliver high-quality content on a consistent basis, as sharing a post every now and then won’t cut it. But before you begin your writing process, make sure you curate content in order to post relevant content that’s of value.
We also recommend that you employ tools like the Audience Tab and Acquisition Tab on Google Analytics in order to know what target audiences are interested in. This will help guide you in the direction of writing quality content that people can find beneficial and engaging.
4. Build a Larger Following
Obviously, you want your message to reach as many people as possible in order to reap greater results, but how can you go about amplifying your following? First and foremost, you must make sure that your current following is content with the content that you’re offering.
You can make use of paid advertising in order to boost your following, as it allows your message to be seen by people that would otherwise have never gotten to see your message.
5. Reach Out to Influencers
Influencers are people with established credibility when it comes to certain products or services. These people tend to have a large following and can significantly influence the buying decisions their following make. Having your product recommended by an influencer can be of great help.
Identify influencers that are experts in your field and use their help to expand your following, but you need to be ready to extend them an offer since their services don’t come for free. Then, you want to monitor the influencer’s post to ensure that they align with the image of your business.
6. Boost Your Engagement
To make sure that the following you have remains loyal to your brand, you have you boost your engagement by acknowledging your audience, responding to their inquiries, tagging them when you share a particular piece of content that they’re interested in, and things of that nature.
Moreover, you want to make sure that you provide a specific CTA so that your audiences know what to do next. We also suggest that you utilize hashtags in order to help consumers that are looking for your product or service find you more easily. Learn more about hashtags here.
Social media is a marketing beast that every business should take advantage of. With the aid of the above-mentioned tips, we’re confident that you’ll be able to exploit social media marketing in your favor. If you have any questions with regard to this topic, feel free to let us know.