In the hyper-competitive sphere of e-commerce, constant refining ensures the upper hand. With that being said, you may want to stick around as we’re about to reveal a number of tips that can help tune-up your product pages and increase your number of conversions.
- Provide precise product descriptions
- Readable uniform resource locators
- Feature multiple paying alternatives
- Emphasize your call-to-action clearly
- Integrate user reviews and trust seals
- Add current product pricing information
- Use high-quality product photographs
- Use SEO to boost web page visibility
1. Provide Precise Product Descriptions
Customers expect to receive exactly that which you promise them, which puts a huge emphasis on providing accurate descriptions for your products. If your product descriptions fail to illustrate what your product is all about thoroughly, your chances of gaining a conversion become slight.
Do you know what’s even worse? Providing product descriptions that misinform and lead on, be it deliberately or mistakenly. Keep in mind that once you lose a customer’s trust, it’ll be heavy to regain. And in some cases, once a customer’s trust is gone, it’s gone for good.
You must scan through all of your products and make sure that their descriptions aren’t only free of error and false information, but also unique and captivating. Paying extra attention to how you represent your products will help translate professionalism and integrity to your audience.
Providing precise descriptions for your products is extra significant if you’re selling products that are available in multiple models. It should be abundantly clear for your audience that model A is different from model B so that they don’t end up purchasing the wrong product.
Additionally, it’s important to remain up to date on what’s available on the market since products may receive updates from time to time. You may also find that older products on your site are no longer supported, so make sure your product descriptions are fact-based and current.
2. Readable Uniform Resource Locators
To help make the navigation process on your website easier for your customers, we recommend using short, descriptive, and readable URLs for your products. A short and readable URL makes it easier for people to share your pages. They’re also way better from an SEO standpoint.
In addition, the use of short and readable URLs makes it easier for you to organize the products on your site since you can plainly see what each URL is going to direct you to without having to follow the link. The more descriptive your URLs are, the easier the navigation becomes.
3. Feature Multiple Payment Alternatives
Increasing the number of payment options in the checkout process is something that you should consider doing, especially if you run an e-commerce platform that sells high-ticket items such as fancy electronics or jewelry. By doing so, you reduce the odds of shopping cart abandonment.
You want to make sure that customers are able to complete their transactions using credit cards as well as debit cards. Additionally, make sure that you include the option for bank transfers and PayPal payments. Further, consider cryptocurrencies, e-wallets, and direct carrier payments.
Now that you can offer a decent range of payment methods, you want to take it a step further by offering customers multiple payment plants. For example, you may want to include the option for monthly payments so that customers can pay a modicum of the cost upon receiving paychecks.
4. Emphasize Your Call-to-Action Clearly
Another tip that we recommend using is stating your CTA directly, as it helps boost conversions significantly. When we speak of CTAs, we’re not talking about creating fancy ones that have the magic ability to grant you a conversion instantly; it can be as simple as “Buy Now.”
You should also make your CTA stand out from the rest of the content on your product page by simply giving it a different color or anything along these lines. You should also consider utilizing the “Add to Favorites” option so that customers can revisit the products they’re interested in.
5. Integrate User Reviews and Trust Seals
A study indicates that a unit with 50 or more user reviews can offer a 4.6% increase in the rate of conversions. Furthermore, 63% of customers are more likely to buy products from a website that features user reviews. Keep in mind that we’re talking about positive and negative reviews.
Moreover, SSL certificates and trust badges are essential for adding a seal of approval to your website so that customers can find your entity easier to trust. By adding trust seals to your site, you help reduce the chances of shopping cart abandonment significantly.
Not sure which trust seals are the best performing? Trust seals from Norton, McAfee, TRUSTe, BBB, and Thawte have been noted to gain the approval of 35.6%, 22.9%, 13.2%, 13.2%, and 6% respectively, fairly significant percentages, right? You can learn more here.
6. Add Current Product Pricing Information
It’s surprising how many e-commerce platforms get such a basic aspect of ideal product-page building wrong. Even if the inaccuracies in your pricing information are minute, it leads to your website looking extremely unprofessional, and it can chase away potential customers.
Another thing you should keep in mind is that the price that you display must be the price that your clients are going to see when they reach the checkout page. We’re aware that this is the alphabet of product-page building, but you’d be surprised by how many websites get it wrong.
7. Use High-Quality Product Photographs
Using imagery and even video can be extremely beneficial when it comes to capturing customer attention. Did you know that content that utilizes relevant imagery achieves 94% more views? In addition, you must use images in order for customers to know what they’re getting.
We’re not just talking about providing high-resolution pictures of your products; we’re also noting that the product must be shown in the right way. In order to pull that off, we recommend that you utilize a light-colored background for your photos to emphasize your products.
We also strongly recommend implementing various pictures for your products so that customers can observe them from multiple angles. In addition, you want to make sure that you add a zoom function so that customers can take a look at your products from up close for better inspection.
Moreover, you may also want to consider adding images of your products in context, as it helps consumers visualize the impact that your products can have on their lives. Do you know what’s even better? Using video content to reinforce the connection between clients and your products.
8. Use SEO to Boost Web Page Visibility
We encourage you not to neglect the importance of search engine optimization when it comes to optimizing your product page, as it can help enhance the page’s visibility and its rankings in search engines, which helps improve the means by which users can find your products.
And we’re not talking about advanced-level SEO practices; you can just implement the basics and notice a glaring improvement in your conversions. Things as simple as employing relevant keywords can go a long way. Check out our guide on the use of long-tail keywords.
Optimizing your e-commerce product page isn’t just a one-time thing that you can do and never have to worry about again, you always have to be on the lookout for more methods to take your product page to the next level. Feel free to let us know if you have any inquiries.