Shopping cart abandonment is the sworn enemy of all e-commerce platforms. How can you go about optimizing your shopping-cart page so that you can reduce shopping cart abandonment? You’ll find the answer to this question in this brief informational article.
1. Accurate Product Descriptions
How many times did you check out a product on Amazon, and the product’s description turns out to be a complete load of rubbish? This gives birth to uncertainty in the minds of customers, and it ultimately drives them to abandon their carts because they don’t really know what they’re getting.
We’re also quite certain that you’ve come across products that don’t even have a description to begin with. We’d like to know what goes on in the minds of Amazon retailers who do that unless they do it deliberately to drive their customers insane and burn their business to the ground.
You should keep in mind that customers can’t really see the products they’re shopping for when on an e-commerce website, so it’s your duty to ensure that each and every product is described eloquently and truthfully so that customers feel comfortable clicking the ‘Add to Cart’ icon.
When providing a description for your product, it’s vital that you focus on the benefits that it can provide to the user. Don’t just list out attributes and assume that your customers know the value of your product. Give your customers a detailed description and an offer that they can’t refuse.
2. Add Various Payment Options
One of the aspects that can always use some improvements is the method of payment when in the checkout process. Think about it; if the payment method that the customer is accustomed to using isn’t an option on your website, then it’s likely that the customer will abandon the cart.
After making sure that customers can complete their transactions on your website using a debit or credit card, as well as bank transfers and PayPal payments, you need to include other means of paying like e-wallets, cryptocurrencies, and direct carrier payments. Click here to learn more.
3. Active Customer Engagement
Now, we’re not saying that Amazon doesn’t do a great job of engaging with its customers, what we’re saying is that not all retailers on Amazon are as equally efficient at customer engagement as others. In other words, responsiveness and customer engagement should become a must.
You have to make sure that efficacious customer support is present for all the products on your e-commerce website, no matter how popular the product is. Sometimes all it takes to decrease abandonment and turn prospective buyers into happy customers is great customer support.
Putting this into perspective, all inquiries on your e-commerce platform should be acknowledged within 24 hours of them being submitted. This will significantly reduce cart abandonment on your website, as well as the average time taken to complete a purchase.
4. Use Mini Carts and Full Carts
A lot of e-commerce platforms utilize either mini shopping carts or a full-fledged cart that has its own page. The question is this: why not utilize both? Add mini shopping carts in a strategic area that doesn’t take up too much space within the design of your website.
Instead of redirecting shoppers to the page dedicated to the full-fledged cart, show the selected items in the mini cart so that the customer can continue shopping without being redirected every time an item is selected. The mini cart should indicate all the items included and their total price.
As far as linking to the full cart, it’s better to be done by clicking on the mini cart icon. And on a side note, the mini cart icon should be crystalline clear to shoppers without taking up too much space from the layout of the page. Remember, out of sight, out of mind.
5. Put Exit-Intent Popups to Use
What are exit-intent popups? They’re popups that appear when users are about to abandon the page. These pop-ups include messages that provide customers with deals or discount codes so that they’re encouraged to continue shopping and reconsider abandoning their shopping carts.
The great thing about exit-intent popups is that they can be included on any page. We’d suggest you utilize these pop-ups on your main shopping cart page as well as your checkout page. Your exit-intent popups can offer anything from coupons and discounts to additional information.
6. Stamp Out Unexpected Costs
One of the most common reasons why customers abandon their carts is unexpected costs. This can be anything from taxing and fees to shipping expenses. To eliminate the element of surprise for customers, you have to make it abundantly clear that product X comes with additional costs.
However, indicating the additional expenses of each product is easier said than done since such expenses tend to be variable. You can go about this by including an option on your website that can help customers estimate additional expenses such as shipping costs.
You can use plugins such as WooCommerce Shipping Calculator On Product Page to estimate shipping expenses if you use WooCommerce. If your products are accompanied by other forms of additional expenses such as fees and taxes, state them clearly on the product page.
7. View Complementary Products
The concept of cross-selling won’t necessarily improve the conversion rate of your e-commerce platform, but it has the potential to boost the average order value indicator. So you may want to consider showcase products that complement the products in your customers’ shopping cart.
When it comes to e-commerce, there’s no resting on one’s laurels. You should always be on the lookout for more and more methods that can help take your business to the next level. We hope that the information provided in this article has helped you in your quest of making your website more convenient for your customers.