Generally, site owners tend to think that they can simply put up a website, spend some money on advertising and get rich quick. But the thing is that it is not exactly so, as there are a few things you need to consider before you create your website.
You can make a product profitable online by doing a couple of things:
- offer something valueable
- make the product unique
- create an easy to use product
Simply put, you need to have something of unique value that people can use in order to sell successfully. Let's examine the points in more detail.
The only reason people will buy your product is if you offer something they need. Now, there are a lot of useful and semi-useful products out there, but the more value your product offers, the better.
Normally, you'd rather look at the new areas, where you can provide value, that have not been discovered. Can you create a tool that no one has thought about in your industry? Can you develop a piece of software or a web service in your industry? Can you write an e-book, filled with your experience and expertise in the industry?
Offer something unique
Of course, if you are one of the thousands of similar products online, it is pretty hard to sell anything. That's why you need to stand out from the rest of your rivals. Go in a more specific direction in your industry. Focus on a certain aspect of what you were going to offer. If all else fails, offer more value than your rivals, by providing free materials on the topic.
Make it easy to use
Though something unique and useful is a lot and most people will buy anything of the kind, you can greatly boost your sales by createing something that is easy to use as well. People will be likely to buy something they can use without additional education or skills and will be more likely to refer their family and friends to you, too. Sometimes, ease of use is the thing that you can differentiate from your online competition as well.
Basically, the uniqueness and ease of use are the aspects that add even more value to the product. So your product value is the core thing you should focus about. The more you put into the product, the greater the output will be.
Read more at Stuntdubl: 18 questions your CEO forgot to ask