The Internet is full of site owners, looking for ways to get more visitors, SEOs, looking to improve their skills and understand the latest landscape changes, and others, wanting to understand what they can do to get more sales. You must have seen them on the forums, in the blog comments or even personally. But when is it not the right time to think about optimizing your website, and when it is?
When SEO won't help
Strangely enough, there is a number of situations, when optimizing a website will only be a waste of time, money and, possibly, a business opportunity: