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Web design

Use the Three Lines of Code to Boost Your Search Engine Traffic

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In the world of Web building, an opportunity to develop/code something quickly is a rare occasion. Mostly, you need to spend hours on research, planning and implementation (unless you code with CSS ;) ).

Here's yet another thing you can do in a couple of minutes to help search engines index your site better, so you could get more traffic within a week or two by 5-15%.

Canonicalization Issues

- "What?"
- "Ca-no-ni-ca-lization/canon-ica-lization/canonic-a-liz-ation issues."

Design for the Unconscious: Use Design Secrets to Create Great Websites

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When designing websites, you may think about what you personally like about websites, how people prefer the websites to work, or what you need to remember about your website as a professional.

The thing is, you also need to think about how the unconsciousness of your visitors is affected by your website and how you can improve your website to make their experience better, because the unconscious mind affects how people act.

What is the unconscious?

Though the unconscious in its general sense is described as:

How visitors view websites: design for information scent

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When planning and improving a website, it is important to know how people view websites. Knowing this will help you to design your site in such a way, that people will be able to find and do what they want on your website.

How to describe visitor behaviour?

Before changing the site layout, it is important to understand the nature of human behaviour on the website. It helps that certain known patterns apply to human behaviour, such as:

  • people hunt for information, using words as clues
  • people follow a funnel to conversion

When to use graphics on your website

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Overall, using text is more preferrable, than using graphics (images, pictures, Flash and so on) on a website, because it is easier to understand and remember - and also accessible to the people and the search engines. But there are some cases, when using graphics is the right thing to do.

When to use graphics

As mentioned in the earlier article, graphics should only be used, when it is absolutely necessary, such as:

How to use the h1 heading tag

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Some are not aware that there's a h1 tag. Some use is as they please. Others try to think what makes the most sense and act accordingly.

Let's see what is the best way to use the h1 heading tag on your website to appease both the humans and the search engines.

How is it supposed to be used?

Judging by the HTML 4.01 Strict specification:
A heading element briefly describes the topic of the section* it introduces.
*- bolding mine.

What you need to do before you build a website

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Generally, site owners tend to think that they can simply put up a website, spend some money on advertising and get rich quick. But the thing is that it is not exactly so, as there are a few things you need to consider before you create your website.

You can make a product profitable online by doing a couple of things:

Website quality: who needs it and why you need to bother

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Back in the days, to get into the search engines you only had to submit a site to them and it'd show up in the results (or you could just get listed in the Yahoo directory). Nowadays, doing that doesn't warrant anything and you have to work hard to be visible from the search engines.

Is it only the search engine algorithms that have affected the amount of energy one needs to invest in a website, or there are other factors at work? Let's see.

The answer to all questions

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There are many questions that anyone related to creating, optimizing and promoting websites needs answers for. And you'd like some solutions that'd work everyime in every situation. So how about a single answer for all questions?

The answer

As a matter of fact, yes. There is one answer to any question about a website. And it is..

"It depends."

Of course, there this answer may suit other questions, such as

Use text instead of graphics on your website

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Nowadays, it seems that every site owners knows how his site should look like: visually appealing, with a large amount of graphics (or even Flash) and, of course, with plenty of images of people, preferrably women, preferrably barely clothed (or naked).

But reality is that what works isn't what people, who barely know anything about web design, think to work.

Should web designers be taught SEO?

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Lately, Lee Odden has written a post, discussing whether web designers without any SEO knowledge are evil, or should exist as cash cows for SEO consultants.

Apparently, every SEO (and web designer) has his own answer to this question.

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