SEO

There is a lot of stuff written about doing your keyword research and writing quality content, but not much about where you need to place your keywords. So what are the factors you need to know to get better search engine rankings?

One of the important things you can do to your website is to get links, as links is what allows people to navigate the Web. How do you get links?

Introduction to link building

Fortunately for some, unfortunately for others, there is quite a number of link building strategies, each tactic requiring different efforts and providing different results.

While everyone keeps talking about getting 'quality, relevant links', it is rarely said what those are. Let's see how you can identify a good link and estimate a page or a site to get links from.

The basics

A link relevance is when the web page (or a website) is on the same topic as yours.

Link quality depends on the amount of links to the page that links to you and on the amount of outgoing links from the page.

Getting traffic is one of the things that any webmaster is constantly occupied with. But what is more important is targeted traffic, because only targeted traffic can give you customers. So how do you get targeted visitors?

What to target?

Before doing anything, you need to define who your target audience is. Depending on your product, those can be quite different people with their own interests, needs and so on. Thus, you need to know what they need to give it to them by means of your product. But how do you know what people need?