Often, people, who hire a SEO, are not willing to accept that the SEO does not 100% guarantee results. In fact, they are often demanding and expect extreme profits no later, than yesterday. However, when it comes to the Web, where people and the search engines rule the world, there can't be anything 100% guaranteed.
What is SEO risk?
Given that an Internet marketer (or a SEO) can't control:
- other people beyond his website optimization and promotion methods
- his client's competitors
- how search engines work