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Case Studies

7 Shopping Cart Tips That Even Amazon Could Use


How many times have you started shopping, put a great deal of effort in entering all the required information, only to see the "You can't buy now" message. Read where Amazon has failed and how you can improve your shopping cart (scroll to the bottom, if in a hurry).

The story

Increase Your AdWords Conversion Rate by 126% in a Few Hours


Though I've had the data for this post for a while, I wanted to share it along with the results of the landing page contest that ran at SEOmoz. It turned out that my page was filtered, because "it got filtered out in the process."

At any rate, I want to share my experience from another project and some knowledge with you.

Earlier, I was working on optimizing Google AdWords performance to increase software download conversions. After I had tweaked the landing page, split the ad group in two and rewritten the ads, the conversions from search ads have more than doubled. So I thought I'd share the case with you.

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