Though I've had the data for this post for a while, I wanted to share it along with the results of the landing page contest that ran at SEOmoz. It turned out that my page was filtered, because "it got filtered out in the process."
At any rate, I want to share my experience from another project and some knowledge with you.
Earlier, I was working on optimizing Google AdWords performance to increase software download conversions. After I had tweaked the landing page, split the ad group in two and rewritten the ads, the conversions from search ads have more than doubled. So I thought I'd share the case with you.