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Providing value to build a business

Businesses are launched for a variety of reasons, be it a desire to do something new or earn more money. But in the hustle of building a business, too often future business owners forget who and what they work for - the customers. Let's see how you can create and run a successful business by providing value.

Key to success

The key to having a success in your business is providing what your customers want. Without this, they simply won't be your customers. To learn what your customers want, becides a simple market research, you need to build relationships with your customers to get honest feedback. This way, it'll be easier for you to provide what your target audience needs.

How to build customer relationships?

As the only way to interest your customer is to give something to him/her, you'll need to actually give something out for free and useful before you are able to sell anything. There can be many things that can make you stand out in the eyes of your customers:

  • personal approach to business
  • information on how to use your product
  • advice which product best to buy for an occasion
  • reviews of other product/service providers
  • quality product (better quality for the same price)
  • superb customer support
  • incentives for referrals
  • an easy to navigate and use website
  • an accessible website

Providing value

The common characteristic of the above items is that you will provide value to your customers without them actually paying you first. First, you give them something intangible, then they buy from you. That simple.

Building relationships with your customers, based on trust, will inspire your potential customer to talk with you, buy from you, visit your site and tell his/her family, friends, co-workers and such about you. By providing value and building solid relationships with your customer you not only gain a happy customer and a sale, but also an advocate for your business among other potential customers.

By the way, if you have unique, quality content on your site, you'll not only increase your conversions, but you'll get more traffic from the search engines and incoming relevant links, too.


Providing value is not a simple characteristic of what you need to do. This is a principle you need to drive your business with. If your product or service don't deliver quality and value to the customer, you'd rather reconsider your decision to have business at all.

On the other hand, by following the principle of providing value, you will be able not only to boost your customer relationships, but also learn new ways of promoting your product, be it a unique benefit or other related websites, which can link to your valuable site/product.


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