Improve the Web

Whenver an advice is giving about writing content, it is about 'writing for the people/humans'. Often, however, there is little help given in the right direction. So how do you write your site text for the people?

The basics

In fact, everything is quite simple. You need to consider your site visitors interests when writing content:

Most probably, the previous post about how not to do your viral campaign left more questions than answers. Here is a post to give you a more clear idea what to focus on if you want your product to gain the word of mouth aspect as well.

Before we jump to characteristics of your product, let's see the general attributes of a viral message:

Though you could read about the overall process of creating natural websites and integrating all aspects of web design, SEO, usability and accessibility in the process before, some more information about structuring your website may be useful as well.

What to consider?

When structuring your website, you need to consider:

One of the main issues on the Internet is, still, website loading speed. Let's see how we can improve our site to make it load faster and improve conversions.

Site speed factors

What affects site loading speed? Let's see:

WordPress seems to be the blogging platform of choice for the majority of blogger-wanna-be's. But does everyone make their blog user and search engine friendly? It's easier than it sounds.

Basics

To make your WordPress blog user and SE friendly, you'll need to make sure there is enough navigation between your posts and pages, that your site performs well and that keywords are better placed. There are just a few things you need to handle:

Getting traffic is one of the things that any webmaster is constantly occupied with. But what is more important is targeted traffic, because only targeted traffic can give you customers. So how do you get targeted visitors?

What to target?

Before doing anything, you need to define who your target audience is. Depending on your product, those can be quite different people with their own interests, needs and so on. Thus, you need to know what they need to give it to them by means of your product. But how do you know what people need?

When it comes to website accessibility, most folks tend to ignore it or pretend they don't notice it. Most often, however, is that they don't see the benefits of applying website accessibility to their websites. How can making your website accessible help you can a serious advantage over your competitors?

It may be a surprise for you, but Internet is a different information medium. It is different how information is presented to you and what kind of information you can find. That's why it is important to know how to prepare the web text to be easily absorbed.

Basic principles

The Web medium is different from the print media (books, magazines, newspapers) in a way that you need to read the information from the screen:

Not all webmasters are aware that search engines view each URL as a different page, even it has the same content or is different from the other URL by ending with a slash or if it preceeded by a www or not. To serve only one version of the page to get the deserved traffic, you'll need to remember a couple of things about fixing URL issues.

Your site home page is the most important page on your website, so you need to make it efficient in directing your visitors to the what they need for them to do what you both need. Let's find out how best to do that.

Basics

Before we dive into various aspects of creating an efficient homepage, let's recall the basics. A homepage needs to do the following:

There are many aspects to web design, development, optimization and promotion. Say, you have a limited budget. What do you spend your money on?

First of all, let's list see what all is it that you can spend on:

Catching up with the latest changes in the search engine algorithms may be a nightmare. Even worse is a situation when you find your site has fallen in the SERPs after an update. Is there a way to create a site that will be able to stand through the search engine tweaks?

Keyword research is the core of any SEO campaign, since the keywords you pick during the research will be included in your website copy, into your PPC campaigns and any other website promotion campaigns. In a sense, keyword research is similar to customer research, because you are studying what words your potential clients use when searching for your service or product.

Here is what you need to do to run a solid keyword research:

Some may think that naming a company or picking a domain name is as easy as a piece of apple pie. Not quite if you need to create a strong impression with your company name and make it memorable as well as viral. Let's see what things you need to remember when choosing a name for a company or a domain.

First, let's see what characteristics our company/domain name should possess:

There is quite a number of ways and strategies to build links, but, of course, there is never enough of them. Buying links, though sometimes costly, may prove pretty efficient, when used right. Let's see how buying links using Text Link Ads may be helpful.

How to buy links?

Before we look at Text Link Ads, let's see how buying links can be helpful. You may look at paid website promotion, if: