Some may be thinking that simply creating any product, setting up a website and starting selling will bring them lots of money and make their accountants smile from ear to ear. Some may just be thinking that outsourcing customer support is a viable option. What is it that any business can do to actually succeed, when it comes to customers?
Value for the people
You only buy something, when you need it (mostly). Would you expect your customers buy they don't need, then? Suppose, you have answered "I wouldn't!", so we could go on. If not, read the piece, nevertheless.