When writing content for your website, the content quality plays a large role in inspiring your site visitors to bookmark your website, share it with their friends or link to it. This is when writing well-researched articles or blog posts is helpful. Let's see how you do that.
What is a well-researched article/post?
In my opinion, a well-researched article or a blog post is the one, where the author publishes exhaustive information on the subject. It can be based on his experience in the industry or based on some research. Ideally, the author should research the topic of his article regardless of his experience, so he could offer a perspective on the main article/post idea and link to other websites.
Why write extensive articles?
On the Internet, there is a whole bunch of information. Even the search engines can't claim to have indexed all the content. With so abudance of information, most of it has to be of lower quality and a smaller portion has to be of better quality as per Zippf's distribution law (or 80:20, if you prefer it this way).
To get noticed, you don't have to just produce good or great content for people to absorb. You have to produce outstanding, breath-taking and astounding content, so that people would not only enjoy reading/consuming it, but also mention it to their friends, bookmark it and link to it from their websites.
A carefully crafted well-researched article is such content. It will not only show your expertise and knowledge of the industry and a particular topic, but will offer your visitors something to chew on, something to remember to come back to and so on. Not to mention the extra search engine traffic you can get for the long tail phrases, which the search engines will find in longer articles.
However, some may argue that creating average content is more profitable, as it allows you to reach a wider audience, but I don't like this approach, as it dilutes your image and reputation and allows you to waste your time on building less quality contacts, than you would, if you were creating better content.
How to do a research on a topic?
If you are young enough to remember your high school, college or university years, you should remember how much work you had to do to prepare a report on a topic on biology, geography or, basically, on anything you had to. In any case, here's a reminder on how to research for information:
- identify the topic of your article, its main idea (easy enough, right?)
- think of all possible aspects you can cover in the article (keyword research may help with this, too)
- search your favorite search engine for your topic and read top 10-20 (or more to enjoy the process)
- think what you missed in your article
- identify articles that offer a different point of view and highlight them in yours (with a link, of course)
- ask a friend or two to read the article and contribute to it
With all those research efforts, the article doesn't end with it. At first, you'll need to write the article on your own, then you research the topic as per above and then you add more to the article.
Also, if you have a group of like-minded individuals, you can run a blog or a forum to discuss your research. This will not only make it easier to discuss it online, but will allow the rest of the world to share their ideas with you.
Read more on how to get ideas for your blog posts:
- Where Do Blogging Ideas Come From?
- Guide to getting ideas for blog posts and articles
- Blogging strategy: pay attention to how and what you write about
- 10 Killer Post Ideas
- How to get traffic for your blog
What to do afterwards?
After you have finished writing the article, it may be a good idea to let it lie for a day or two. It will allow you to think more about the topic, reconsider various points you make in the article. This will ensure that your article corresponds well with what you wanted to say.
Another moment here, of course, is proofing. Taking a short break from the article will allow you to have a fresh look at it and fix various typos, grammar mistakes or put some sentences or phrases better.
If you want your article to spread, you need to have a way for people to do this. Such shortcuts as 'Email a friend', or links to social bookmarking websites (like the one you see under this post) should help your visitors spead the word about your article.
You can create a great article or a post about any topic you want to cover. It only comes down to how much time and effort you put into it, which, in turn, determines how much people will love your piece of content. Aim for the best and you should, more likely, succeed.