In social marketing, having a powerful account to submit from helps to get the story to the front page, or to get noticed, at least. In fact, some link baiters build strong accounts specifically to get successful promotions for their clients.
Lately, as my Stumble Upon account grows, I begin to sense responsibility for stuff I thumbs up and review, because it is seen by the people from the Web industry.
As I thumbs up stories mostly related to Web building, I add those people to friends that share similar interests with me. If I start stumbling my client's sites, related to widget building, construction or maybe network security, my social friends won't be interested in it.
Worse, if the piece I stumble/digg is below average, I might lose the friends, authority and trust within social networks.
So it leads to important questions I have yet to give a final answer to:
- Do you use your power account to submit the linkbait pieces you created for your clients or you build a separate one?
- To do that, do you submit stories from the same industry to be natural?
- How far do you go into researching the topic of your client?
- Do you work on your piece as much as is needed to make it worthy for your friends on social networks?
Tell me what you think, please (Thanks!)
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