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How do You Use Your Power Account?

In social marketing, having a powerful account to submit from helps to get the story to the front page, or to get noticed, at least. In fact, some link baiters build strong accounts specifically to get successful promotions for their clients.

Lately, as my Stumble Upon account grows, I begin to sense responsibility for stuff I thumbs up and review, because it is seen by the people from the Web industry.

As I thumbs up stories mostly related to Web building, I add those people to friends that share similar interests with me. If I start stumbling my client's sites, related to widget building, construction or maybe network security, my social friends won't be interested in it.

Worse, if the piece I stumble/digg is below average, I might lose the friends, authority and trust within social networks.

So it leads to important questions I have yet to give a final answer to:

  • Do you use your power account to submit the linkbait pieces you created for your clients or you build a separate one?
  • To do that, do you submit stories from the same industry to be natural?
  • How far do you go into researching the topic of your client?
  • Do you work on your piece as much as is needed to make it worthy for your friends on social networks?

Tell me what you think, please (Thanks!)

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Comments

Good point, a few months ago I completely change my stumble strategy, yes I have a strategy. I use it to focus on seo and smo information. I have also ditched non seo and smo friends and also in the process of ditching A listers I thought would be cool to have as friends but do nothing on Stumble.

I'm not sure there are power users on Stumble, I think their are people who are well connected, but I don't think that one account has more juice than another. But if they have lots of friends who check their feed and then pile in and vote then yeah, that's the juice. That's the power.

If someone is all over the place with their submissions re topics, I am less inclined to notice them, but if they constantly submit on topic, quality stuff they are more on my radar.

Well, I noticed your posts are stumbled a lot, because every time I try to thumbs up a new post, it is already submitted :) So I guess thumbing up SEO stories and having SEO friends helps a bit.

I too think that it doesn't matter much, if the account is a strong one, but it helps. Also having the right tags helps a lot, and only an experienced stumbler will point out the right ones on the submission. After that, only reviewers can provide different tags.

Maybe I should start stumbling to see more people, who submit stories. I haven't really stumbled a lot lately (too addictive and time consuming).

Thanks for the comment.

I am very active with StumbleUpon and my reach is very broad. Technically, I am not SEO/SEM but I do employ these techniques when building a site for a customer or managing one of my own sites.

Lately, I've been doing more reviews and I am being selective who I add as a friend. If you are active with SU, that is good. If you aren't, even if you are an A-Lister, then you have no priority over any other stumbler.

I agree with Lyndon: There doesn't seem to be any extra juice given by someone who is considered a power stumbler. Everyone seems to gravitate to people with a lot of stumbles, fans, and reviews but even the novice stumbler can benefit by being connected.

http://mattkeegan.stumbleupon.com/about/

You know what, I've been lately reviewing the pages mostly, too. Partly, this is influenced by the fact that I use Opera, and after I thumbs up a page, it opens a page with a review field, such as this: http://stumbleupon.com/submit?url=http://improvetheweb.com&title=Learn+h..., for example.

I see many stumblers review stumblers' pages, maybe I should do that too. Some stumblers are too good to be missed.

I was just thinking about this. It would be best to have a separate account for each client. That way you could capitalize on each niche that they're involved in and build relevancy in within your posting efforts. Makes sense? If you have an electronics company, a clothing company, and a sports gear company, it doesn't make a lot of sense to post these companies under one account. Setting up an account per client will allow you to post material that pertains to the clients industry. Out of 30 - 40 bookmarks or posts, make five to ten of them linking back to the client. The one problem you'll face with this strategy is having multiple accounts under one IP address. The social sites won't go for that. So you need to get creative and find ways to change your IP.

I take a lot more care in my Digg submissions, I really do only want to submit good stuff, 99% of the time it's not my stuff either.

The same goes for Sphinn and SU, i start to feel like I have a responsibility to submit things that are quality.

Well, it depends about website theme, if it's unrelated i prefer creating a new account i give it to the client. I also give some explanation why to use it and how.

You know, having multiple accounts is not very convenient (and may be against the ToS). Weasling around this isn't very useful, imho.

Maybe getting a client to participate on the social sites might work, but not all clients want to do the work, once they've paid the money.

I am more leaning on the idea of submitting general topic stories and maybe with slant towards the Web. Though recently, I am only stumbling stuff about Internet marketing and such.

Then again, Muhammad Saleem told me that it doesn't matter who submit the post, but how good the content is. If you are responsible for creating the post, then you should make it top notch and shouldn't worry about it getting popular.

Also, I think that creating something for one site's particular audience should be more useful. Stumblers, Diggers and Redditers all have different tastes and surfing habits, for example.

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