Yuri's blog

While everyone keeps talking about getting 'quality, relevant links', it is rarely said what those are. Let's see how you can identify a good link and estimate a page or a site to get links from.

The basics

A link relevance is when the web page (or a website) is on the same topic as yours.

Link quality depends on the amount of links to the page that links to you and on the amount of outgoing links from the page.

Most often, even successful websites can be improved to increase performance. Let alone their less successful brethren. How do you improve your already functioning website smartly?

The page that visitors land from your AdWords ad is the most important thing in your PPC campaign right now, judging by the latest AdWords landing page quality update.

The year 2006 has brought us new ideas, challenges and experience. Naturally, 2007 will have something new for us. What will it be for anyone managing a website?

Lately, Bill Slawski and I have talked a bit about the future in the search engine marketing industry. The first part of the discussion is located at SEO by the SEA. Check it out for quite an interesting discussion and more prophecies.

Below is the second part of the discussion plus my own musings. Enjoy (and feel free to link to it, too).

Usually, usability is thought of something invisible to the developers and is rarely associated with website content and traffic. Read on how usability can affect your website copy and traffic.

Generally, website owners are overly concentrated on getting the best graphical layout for their site at all costs, but few go further to work on SEO and usability and even fewer focus on creating website content. How can you create a content that will convert? Read on.

There are a couple of things to consider before writing your site content:

One of the most important elements on a page is its title. It is quite amusing to see most sites completely ignore this fact. What can you do about the page titles and why should you do anything? Read on.

Why bother?

No, really, why bother with something less than a string of text? Here is why:

Whenver an advice is giving about writing content, it is about 'writing for the people/humans'. Often, however, there is little help given in the right direction. So how do you write your site text for the people?

The basics

In fact, everything is quite simple. You need to consider your site visitors interests when writing content:

Most probably, the previous post about how not to do your viral campaign left more questions than answers. Here is a post to give you a more clear idea what to focus on if you want your product to gain the word of mouth aspect as well.

Before we jump to characteristics of your product, let's see the general attributes of a viral message:

Though you could read about the overall process of creating natural websites and integrating all aspects of web design, SEO, usability and accessibility in the process before, some more information about structuring your website may be useful as well.

What to consider?

When structuring your website, you need to consider:

One of the main issues on the Internet is, still, website loading speed. Let's see how we can improve our site to make it load faster and improve conversions.

Site speed factors

What affects site loading speed? Let's see:

WordPress seems to be the blogging platform of choice for the majority of blogger-wanna-be's. But does everyone make their blog user and search engine friendly? It's easier than it sounds.

Basics

To make your WordPress blog user and SE friendly, you'll need to make sure there is enough navigation between your posts and pages, that your site performs well and that keywords are better placed. There are just a few things you need to handle:

Getting traffic is one of the things that any webmaster is constantly occupied with. But what is more important is targeted traffic, because only targeted traffic can give you customers. So how do you get targeted visitors?

What to target?

Before doing anything, you need to define who your target audience is. Depending on your product, those can be quite different people with their own interests, needs and so on. Thus, you need to know what they need to give it to them by means of your product. But how do you know what people need?

When it comes to website accessibility, most folks tend to ignore it or pretend they don't notice it. Most often, however, is that they don't see the benefits of applying website accessibility to their websites. How can making your website accessible help you can a serious advantage over your competitors?

It may be a surprise for you, but Internet is a different information medium. It is different how information is presented to you and what kind of information you can find. That's why it is important to know how to prepare the web text to be easily absorbed.

Basic principles

The Web medium is different from the print media (books, magazines, newspapers) in a way that you need to read the information from the screen: