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DMOZ: why and how to submit your site

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There has been an idea floating around that getting listed in DMOZ is the main criterion, whether a site is successful or not. Let's see whether it is really true and how you can get your site listed in DMOZ, too.

About DMOZ

DMOZ (Open Directory Project) is the largest human edited directory on the web. It lists only quality websites and has strict editorial standards for inclusion. That's why it is valued not only by the people, but by the search engines as well.

Direct targeted traffic as the most important link value factor

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Recently, I have written about various value factors of incoming links. Naturally, I touched upon the factors that the search engines take into account, when they evaluate the sites, pages and links. Could there be some off-page factors that determine the link value?

Develop your internal linking structure smartly

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The core of the Internet is pages with links pointing to and from them. That's why it is not only important to have something to get links to, but to link from a page. When it comes to the pages on your own site, you can develop a linking structure to increase conversions and get a slight boost with the search engines.

Defining a unique product benefit

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One of the core aspects of a successful venture is defining the unique benefit of the product, or the so-called Unique Selling Proposition (USP). Let's learn how best to define the unique benefit of the product and what to do if there is no such a thing.

Creating natural websites

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There are many known ways how to design a website. However, there may be a single better principle for creating efficient websites.

How to design a website?

Before speaking about how one can design a site, let's speak about how currently web developers create websites. During the process of creating a sketch, numerous factors are considered:

Create a small business website on a small budget

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The barriers to enter the online world are pretty low, but to actually make an impact, you may very well invest a reasonable amount of money in your website.

Building a website

Though you can, in theory, build a website for free, you'd rather invest something into it, because it can make a huge difference. Before you spend a penny, you need to know what all you'll need to do, right? Here you go:

Choosing colors for your design

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There are many choices to make when designing your website. From what should be on your home page to how to structure your internal links. One of the aspects and one of the early choices you'll make when working on the aesthetics of your design is your choice of color scheme for your site.

Choosing a content management system to build your website

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Nothing irks a non-tech savvy person so much as an "opportunity" to manage his website him- or herself: creating each page individually from a template, copying the file to the FTP server, placing links from other pages manually and what not.

That's what keeps content management systems alive: they make the whole process of building and managing website easy for a non-developer type of person. In this post, you can learn how to choose the right content management for yourself and your website.

How to create, improve and promote a charity website

Though it may seem easy (or more common) to promote an online business (an e-commerce or a corporate website), charities tend to have websites as well, and they need attention, too. Let's see how a charity can get noticed online (most likely, on a low budget, but with a couple of passionate workers).

Building a website without a budget (yes, for free)

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While it is naturally understood that to start up a website, you need to have some sort of a budget, with enough time on your hands, you can build a website with little or no budget at all.

No budget? Fear not

When you are pressed for budget, you still can build and promote a website. "How do I do that?" you may ask. "Easy enough." Instead of investing money in building a website, you will invest your time in it.

Here's what you need to get started:

Build links naturally

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Perhaps, any webmaster or SEO or a search engine marketer is always busy looking for ways to get links. If not, they are just looking for places to get links. So what's the most efficient to get links?

What is natural link building?

The most powerful links are natural links, so it should be wise to focus on building links naturally.

Beat your online competition with natural marketing

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As you may have read the previous posts on creating search engine proof websites, designing naturally and providing value, I believe there was nothing about marketing, in this respect, on this blog. Not any more.

Be honest, enjoy your life and succeed in business

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If you are lucky, your parents have taught you to always be honest with people. Or you want to do that on your own. Nowadays, being honest in business will always mean that you will get better business in the long run.

Why be honest?

In business, being honest means that you will inform anyone you are communicating of an objective, true state of things about you. This will not only set the right level of expectations with the other person (hopefully), but will consequently make it clear for you, whether the person is ready to do business with you.

Balancing between short and long copy

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While you may have read about creating quality information for your websites and how to write it, you may also be interested in know how much to write about your products, services, sales copy, etc.

Tell them everything

First of all, you need to make sure you have informed your readers of everything about what your offer. This will ensure they will make an educated decision about it. For example, your copy may include:

Article formatting: a single page vs multiple parts

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A recent discussion at SEO Refugee was about having a piece of information in a single article or on multiple pages. Naturally, there are occasions when either is more useful.

Single page articles

What is a single page article? A single page piece of content is just that. Anything you have written, you put on a single page and place a link from your site.

What are the benefits of single page articles over multiple-part articles?

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