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How to format text (content) on your website

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It may be a surprise for you, but Internet is a different information medium. It is different how information is presented to you and what kind of information you can find. That's why it is important to know how to prepare the web text to be easily absorbed.

Basic principles

The Web medium is different from the print media (books, magazines, newspapers) in a way that you need to read the information from the screen:

How to fix duplicate content issues

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Not all webmasters are aware that search engines view each URL as a different page, even it has the same content or is different from the other URL by ending with a slash or if it preceeded by a www or not. To serve only one version of the page to get the deserved traffic, you'll need to remember a couple of things about fixing URL issues.

How to design your web site home page

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Your site home page is the most important page on your website, so you need to make it efficient in directing your visitors to the what they need for them to do what you both need. Let's find out how best to do that.

Basics

Before we dive into various aspects of creating an efficient homepage, let's recall the basics. A homepage needs to do the following:

How to create your website

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There are many aspects to web design, development, optimization and promotion. Say, you have a limited budget. What do you spend your money on?

First of all, let's list see what all is it that you can spend on:

How to create a search-engine proof website

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Catching up with the latest changes in the search engine algorithms may be a nightmare. Even worse is a situation when you find your site has fallen in the SERPs after an update. Is there a way to create a site that will be able to stand through the search engine tweaks?

How to do keyword research and learn what your customers need

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Keyword research is the core of any SEO campaign, since the keywords you pick during the research will be included in your website copy, into your PPC campaigns and any other website promotion campaigns. In a sense, keyword research is similar to customer research, because you are studying what words your potential clients use when searching for your service or product.

Here is what you need to do to run a solid keyword research:

How to choose a company/domain name

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Some may think that naming a company or picking a domain name is as easy as a piece of apple pie. Not quite if you need to create a strong impression with your company name and make it memorable as well as viral. Let's see what things you need to remember when choosing a name for a company or a domain.

First, let's see what characteristics our company/domain name should possess:

How to buy links

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There is quite a number of ways and strategies to build links, but, of course, there is never enough of them. Buying links, though sometimes costly, may prove pretty efficient, when used right. Let's see how buying links using Text Link Ads may be helpful.

How to buy links?

Before we look at Text Link Ads, let's see how buying links can be helpful. You may look at paid website promotion, if:

How NOT to do your viral marketing campaign

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As you may have heard, AOL has released the search query data for about 500 thousand users. Though the identities were renamed with ID numbers, some people may still be identified from the search queries (at least by those who know them or some detective agency).

Now, of course, the move was probably to generate some link love and popularity that AOL wanted (to be mentioned in the research papers in the universities, of course), but apart from that, AOL has gained the publicity it didn't want.

Here is what went wrong with AOL:

How can you tell, if your business is really good?

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It is so easy to dive deep into developing and promoting a website that sometimes the goals of the business get blurred, the aims you set your site are not considered, so you just keep on working just to get more visitors to your website. How do you know you are going the right way from the spot?

How best to handle intellectual property issues

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Though I am not a lawyer myself, nor have I any juridical education, I still suspect there's an area that someone handling a copyright, a trademark or any other intellectual property issue that isn't covered widely - especially by lawyers. Read on to understand why.

How accessible is your font?

Just as it's important to choose the right colors for your design, it's also very important to make good choices about the fonts you use in your design. As with color the fonts you choose can reveal a great deal about your company and your site and the image you want to convey to your audience. Fonts are also an important accessibility consideration for your website.

Guide to outsourcing SEO

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Generally, SEOs are quite handy in doing research, creating pages, optimizing pages, finding links and what not. But there come times, when any given amount of time is not enough to spend the efforts efficiently. This is where a need for an additional employee comes up and some also consider outsourcing some SEO work to a freelancer. Let's review why, what exactly you need to outsource and what to keep in mind about it.

Five things you didn't know about Yuri

Lately, I've been tagged by Randall McCarley, so you will have to learn five things you have not heard about me earlier.

Anyway, here goes:

Do You Need All That Disk Space With Your Hosting Account?

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Web hosting is an extremely competitive field and most web hosts will offer some rather large amounts of space in an effort to sell you on their services. But do you really need all that disk space? Is it really more important to puchase 20 GB of space than it is to purchase 10 GB?

Disk Space And Bandwidth

Disk Space is the amount of space you're given to store your files. The common misperception is that you need all the space being offered and so should always go with the host that offers the most.

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