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The key to website optimization

You know, recently, there has been a trend to separate the work of optimizing websites into SEO, SEM, copywriting, usability, accessibility and what not. But do you really need to dive into all the aspects of web development when creating a website?

What to optimize?

In reality, you need to have a website that will allow your visitors do what they want - and this is what you want them to do as well. That simple.

The answer to all questions

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There are many questions that anyone related to creating, optimizing and promoting websites needs answers for. And you'd like some solutions that'd work everyime in every situation. So how about a single answer for all questions?

The answer

As a matter of fact, yes. There is one answer to any question about a website. And it is..

"It depends."

Of course, there this answer may suit other questions, such as

Social marketing - the next edge in Internet marketing

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There has been a lot been written about including the social aspect in your marketing strategy. While it may not seem a worthy endeavour, there is something to think about.

Introduction

Though there have been numerous discussions on adding customer interaction to your online business, social marketing is also beyond your website. Social marketing is when you integrate yourself and your online business into the online community of your industry by

Social bookmarking isn't everything or why you don't need Digg

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There was some buzz about social marketing lately, and, coupled with the link bait issue, it may form quite an impression that creating content to spread virally and to get links and Diggs is the way to go. However, you also need to consider the marketing strategy and brand image of your product or service. Let's see how you can leverage the word of mouth aspect of marketing to your advantage.

Use text instead of graphics on your website

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Nowadays, it seems that every site owners knows how his site should look like: visually appealing, with a large amount of graphics (or even Flash) and, of course, with plenty of images of people, preferrably women, preferrably barely clothed (or naked).

But reality is that what works isn't what people, who barely know anything about web design, think to work.

Show clear click path

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When people visit a website, they have their own goals for that. To reach the goal, they need to click on URLs to get to other pages and read text only to click further. What can you do to ensure that your site visitors can find what they are looking for?

Should web designers be taught SEO?

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Lately, Lee Odden has written a post, discussing whether web designers without any SEO knowledge are evil, or should exist as cash cows for SEO consultants.

Apparently, every SEO (and web designer) has his own answer to this question.

SEO interviews (including video) collection

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You know, it is always great to stumble upon an interview with a knowledgeable SEO. Why not have a complete list of SEO interviews, then?

While there are a lot more interviews (as you'll be able to see from the SEO interviews lists below), I have only listed the ones those, I suppose, which will give useful information to you.

Video interviews are listed at the bottom of this post.

Enjoy.

The SEO book review: what it is, how to read and use

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There are a lot of books about search engine optimization on the market. Most of them are aimed at making some quick cash, while publishing some old techniques that no longer work, some just describe real basics. But there is a small number of those, which can teach you the principles of solid SEO, which will help you to stay afloat forever. SEO book, by Aaron Wall of seobook.com, is one of them.

SEO and ethics: why SEOs are not scam

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Some time ago, there was a lot of buzz on why SEOs are not to be trusted, their job is worthless and they shouldn't be paid or something. As the matter is still important, most probably you'll find the post, clarifying the nuances of why the image of SEO is blurred, interesting.

What is SEO?

The most important moment to think about before calling someone out is to think what SEO really is:

See the proof that people like to read online

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Normally, people often tell you that people don't like to read online and they have a memory span of a hyperenergized 3-year old rocket. However, data collected over a period of time confirms that people do read what they are interested in.

What proof?

Since starting my blog, I have been watching the stats closely. Though it is interesting to see the sources of traffic and keywords people use to find my site, it is also interesting to see what people (or you) are doing on my site, too.

Long story short, here are the stats about experience of my blog visitors:

Search engine ranking factors: place your keywords smartly

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There is a lot of stuff written about doing your keyword research and writing quality content, but not much about where you need to place your keywords. So what are the factors you need to know to get better search engine rankings?

Rounding up 2006: blog stats, thoughts and advice

Well. This is the last post of the 2006. There seems to be a tradition to post stat reports, best posts or predictions. I have posted the latter two, so you are honoured to read the stat report and some analysis of the Improve the Web blog.

Overall statistics

Mo/Year Unq All Pages Hits Bnd/wth

Providing value to build a business

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Businesses are launched for a variety of reasons, be it a desire to do something new or earn more money. But in the hustle of building a business, too often future business owners forget who and what they work for - the customers. Let's see how you can create and run a successful business by providing value.

Personal approach in business and marketing

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It seems like every business owner, site text writer or anyone else communicating with others, while on a job, seem to have learned somewhere that informal approach works best and they should follow it any time.

The truth is, people are still people, regardless if they become your customers, employees or business partners. If you want to build closer relationships with the people to build your business, you'll learn how to stay personal with people you communicate with.

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