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What is unique, quality content?

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In the recent year, the website optimization folks (SEO, Internet marketing, usability, etc) have started paying more attention to the importance of having quality content on their sites and sites of their clients. But what is the quality content that everyone is talking and advising about?

What is SEO?

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It may seem like everyone and their beloved pet knows what SEO is and when and how they can use it. Let's see see what really SEO is and what it brings to us.

What is SEO?

Of course, SEO stands for "Search Engine Optimization" and is usually referred to the industry or a process of optimizing websites to be well interpreted by the search engines. A SEO is a SEO expert or anyone practicing search engine optimization.

What exactly to write about: content ideas example

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Simply knowing that you need to write a lot of unique, high quality content, aimed to interest your site visitors and potential customers may drive you nuts. "Yeah, right. Content. But what exactly to write about?" Check out an example below: what one can write about a toothpick.

The example

Not to seem more talkative than efficient, let's examine a case of a toothpick. Here is what can be written about tooth picks:

Website quality: who needs it and why you need to bother

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Back in the days, to get into the search engines you only had to submit a site to them and it'd show up in the results (or you could just get listed in the Yahoo directory). Nowadays, doing that doesn't warrant anything and you have to work hard to be visible from the search engines.

Is it only the search engine algorithms that have affected the amount of energy one needs to invest in a website, or there are other factors at work? Let's see.

60 Website optimization myths you need to forget

There have long been various myths, by which starting site owners or optimizers live by. Unfortunately, some of the myths are quite persistant to perishing (like the meta tags one), so it may be worth it to dispel some of them right here.

Website optimization evolution

It is about two years that I have been studying copywriting, SEO, SEM, HTML/CSS, usability, accessibility and all that and I noticed a couple of interesting things.

The learning process

As it always happens when learning something, some things evolved and some things remained constant. A lot of information (articles, tips on forums, blog posts, etc) illuminate a certain aspect of website optimization and you either become more confident in your current knowledge or update it with the new information.

Use Website Usability to Increase Profits and Overrun Competition

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When everyone and their cat knows what SEO is, few people remember about making their websites usable for their own visitors. Unfortunately, they are missing a goldmine here, as website usability can have as positive effect on a website as quality search engine optimization.

What is website usability?

Anyway, what's this usability thing?

Put simply, usability is about making the site easy for your visitors. The easiness is about understanding what the site is about, navigating to what the visitor needs and doing what both site visitor and owner want.

Build trust: the most important online value

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Once done with creating and improving a website, you can very well spend your time on improving your online business. Apart from providing a useful product, you can consider building more trust with your customers to become more successful.

The truth about directory submissions

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Directory submission seems to be one of the popular SEO services, as it is sometimes only one of the few ways a starting website can get incoming links. But is it worth spending your time or even $100-$200 for submitting your site to 500+ directories?

There are different types of directories: paid directories, free directories and free reciprocal directories. Each of them differs in how much value it can give to you and how much they take from you.

The Niche Guide

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When launching a website most people don't really pay attention to the market they enter. As the online market is really huge and it is really easy to take part in it, the most crucial thing to do when launching a product or service is to find and enter a niche. Read on to know what you need to analyze to make sure you find the right niche for your product or service.

The new principles of Internet marketing

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Back in the early days of the Internet, promoting a website in the search engines was as easy as editing one line of code. To promote your site, you simply send an e-mail to a friend and ask him to a friend. Not to mention the websites were more like Christmas-trees other than sophisticated booklets.

"The Mind Valley Way to Ecommerce Success" by Mind Valley Labs, Book review

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Last time I reviewed "The Long Tail", a book, introducing a new marketing concept, which would allow you to create a produc that sells well on the Internet. The MindValley Way, in turn, explains thoroughly how best to sell the product.

The long tail of search

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Now that I have finally finished a book review of "The Long Tail" by Chris Anderson, I can finally write about using the principle of the Long Tail in search engine optimization.

"The Long Tail" by Chris Anderson, Book review

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Weeks (!) ago I was sent one of the first hundred, not for distribution, copies of "The Long Tail" for a promise to post its review in a blog post. After numerous short reading sessions, the promise is finally fulfilled.

The legend of Google Sandbox

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There is nothing in the world of SEO so entirely mind-grabbing and so mysterious as the Google Sandbox. But really, is the box as black as it is painted?

Nope. Put simply, there is no such a thing as Google Sandbox.

Instead, there are several algorithmical factors that prevent websites from showing up in the SERPs for competitive terms right after their launch.

Such factors may as well be:

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