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How NOT to do your viral marketing campaign

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As you may have heard, AOL has released the search query data for about 500 thousand users. Though the identities were renamed with ID numbers, some people may still be identified from the search queries (at least by those who know them or some detective agency).

Now, of course, the move was probably to generate some link love and popularity that AOL wanted (to be mentioned in the research papers in the universities, of course), but apart from that, AOL has gained the publicity it didn't want.

Here is what went wrong with AOL:

How can you tell, if your business is really good?

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It is so easy to dive deep into developing and promoting a website that sometimes the goals of the business get blurred, the aims you set your site are not considered, so you just keep on working just to get more visitors to your website. How do you know you are going the right way from the spot?

How best to handle intellectual property issues

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Though I am not a lawyer myself, nor have I any juridical education, I still suspect there's an area that someone handling a copyright, a trademark or any other intellectual property issue that isn't covered widely - especially by lawyers. Read on to understand why.

How accessible is your font?

Just as it's important to choose the right colors for your design, it's also very important to make good choices about the fonts you use in your design. As with color the fonts you choose can reveal a great deal about your company and your site and the image you want to convey to your audience. Fonts are also an important accessibility consideration for your website.

Guide to outsourcing SEO

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Generally, SEOs are quite handy in doing research, creating pages, optimizing pages, finding links and what not. But there come times, when any given amount of time is not enough to spend the efforts efficiently. This is where a need for an additional employee comes up and some also consider outsourcing some SEO work to a freelancer. Let's review why, what exactly you need to outsource and what to keep in mind about it.

Five things you didn't know about Yuri

Lately, I've been tagged by Randall McCarley, so you will have to learn five things you have not heard about me earlier.

Anyway, here goes:

Do You Need All That Disk Space With Your Hosting Account?

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Web hosting is an extremely competitive field and most web hosts will offer some rather large amounts of space in an effort to sell you on their services. But do you really need all that disk space? Is it really more important to puchase 20 GB of space than it is to purchase 10 GB?

Disk Space And Bandwidth

Disk Space is the amount of space you're given to store your files. The common misperception is that you need all the space being offered and so should always go with the host that offers the most.

DMOZ: why and how to submit your site

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There has been an idea floating around that getting listed in DMOZ is the main criterion, whether a site is successful or not. Let's see whether it is really true and how you can get your site listed in DMOZ, too.

About DMOZ

DMOZ (Open Directory Project) is the largest human edited directory on the web. It lists only quality websites and has strict editorial standards for inclusion. That's why it is valued not only by the people, but by the search engines as well.

Direct targeted traffic as the most important link value factor

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Recently, I have written about various value factors of incoming links. Naturally, I touched upon the factors that the search engines take into account, when they evaluate the sites, pages and links. Could there be some off-page factors that determine the link value?

Develop your internal linking structure smartly

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The core of the Internet is pages with links pointing to and from them. That's why it is not only important to have something to get links to, but to link from a page. When it comes to the pages on your own site, you can develop a linking structure to increase conversions and get a slight boost with the search engines.

Defining a unique product benefit

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One of the core aspects of a successful venture is defining the unique benefit of the product, or the so-called Unique Selling Proposition (USP). Let's learn how best to define the unique benefit of the product and what to do if there is no such a thing.

Creating natural websites

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There are many known ways how to design a website. However, there may be a single better principle for creating efficient websites.

How to design a website?

Before speaking about how one can design a site, let's speak about how currently web developers create websites. During the process of creating a sketch, numerous factors are considered:

Create a small business website on a small budget

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The barriers to enter the online world are pretty low, but to actually make an impact, you may very well invest a reasonable amount of money in your website.

Building a website

Though you can, in theory, build a website for free, you'd rather invest something into it, because it can make a huge difference. Before you spend a penny, you need to know what all you'll need to do, right? Here you go:

Choosing colors for your design

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There are many choices to make when designing your website. From what should be on your home page to how to structure your internal links. One of the aspects and one of the early choices you'll make when working on the aesthetics of your design is your choice of color scheme for your site.

Choosing a content management system to build your website

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Nothing irks a non-tech savvy person so much as an "opportunity" to manage his website him- or herself: creating each page individually from a template, copying the file to the FTP server, placing links from other pages manually and what not.

That's what keeps content management systems alive: they make the whole process of building and managing website easy for a non-developer type of person. In this post, you can learn how to choose the right content management for yourself and your website.

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