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When you need site optimization (or not)

The Internet is full of site owners, looking for ways to get more visitors, SEOs, looking to improve their skills and understand the latest landscape changes, and others, wanting to understand what they can do to get more sales. You must have seen them on the forums, in the blog comments or even personally. But when is it not the right time to think about optimizing your website, and when it is?

When SEO won't help

Strangely enough, there is a number of situations, when optimizing a website will only be a waste of time, money and, possibly, a business opportunity:

When and how to find, buy and receive website optimization services

Sure, there has been a lot said on optimizing websites. But what if you don't want to spend your time on learning website optimization, but want to hire a specialist to do the job? How do you find, choose and work with the professional?

When do I need the services?

One of the most important things to do is to decide, whether you need outside assistance or not. Sometimes, this may be the core factor of (dis)satisfaction, when working with a site optimization person.

What you need to do before you build a website

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Generally, site owners tend to think that they can simply put up a website, spend some money on advertising and get rich quick. But the thing is that it is not exactly so, as there are a few things you need to consider before you create your website.

You can make a product profitable online by doing a couple of things:

What is unique, quality content?

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In the recent year, the website optimization folks (SEO, Internet marketing, usability, etc) have started paying more attention to the importance of having quality content on their sites and sites of their clients. But what is the quality content that everyone is talking and advising about?

What is SEO?

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It may seem like everyone and their beloved pet knows what SEO is and when and how they can use it. Let's see see what really SEO is and what it brings to us.

What is SEO?

Of course, SEO stands for "Search Engine Optimization" and is usually referred to the industry or a process of optimizing websites to be well interpreted by the search engines. A SEO is a SEO expert or anyone practicing search engine optimization.

What exactly to write about: content ideas example

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Simply knowing that you need to write a lot of unique, high quality content, aimed to interest your site visitors and potential customers may drive you nuts. "Yeah, right. Content. But what exactly to write about?" Check out an example below: what one can write about a toothpick.

The example

Not to seem more talkative than efficient, let's examine a case of a toothpick. Here is what can be written about tooth picks:

Website quality: who needs it and why you need to bother

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Back in the days, to get into the search engines you only had to submit a site to them and it'd show up in the results (or you could just get listed in the Yahoo directory). Nowadays, doing that doesn't warrant anything and you have to work hard to be visible from the search engines.

Is it only the search engine algorithms that have affected the amount of energy one needs to invest in a website, or there are other factors at work? Let's see.

60 Website optimization myths you need to forget

There have long been various myths, by which starting site owners or optimizers live by. Unfortunately, some of the myths are quite persistant to perishing (like the meta tags one), so it may be worth it to dispel some of them right here.

Website optimization evolution

It is about two years that I have been studying copywriting, SEO, SEM, HTML/CSS, usability, accessibility and all that and I noticed a couple of interesting things.

The learning process

As it always happens when learning something, some things evolved and some things remained constant. A lot of information (articles, tips on forums, blog posts, etc) illuminate a certain aspect of website optimization and you either become more confident in your current knowledge or update it with the new information.

Web Design Optimization Guide

Webmasters who believe that there is no need to optimize web design are on a state of SEO confusion. This belief will lead to the failure of the overall search engine optimization process. It is important to optimize your site's design along with other factors like your site's content, links, page titles and Meta tags.

Use Website Usability to Increase Profits and Overrun Competition

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When everyone and their cat knows what SEO is, few people remember about making their websites usable for their own visitors. Unfortunately, they are missing a goldmine here, as website usability can have as positive effect on a website as quality search engine optimization.

What is website usability?

Anyway, what's this usability thing?

Put simply, usability is about making the site easy for your visitors. The easiness is about understanding what the site is about, navigating to what the visitor needs and doing what both site visitor and owner want.

User Performance Design

Last week on the Cre8PC blog Kim Krause Berg mentioned two new usability documents released by Larry Constantine. The post led me to one of Larry's older documents entitled Beyond User-Centered Design and User Experience: Designing for User Performance, which I have just recently read. The previous link will take you to a page where you can download the PDF.

Build trust: the most important online value

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Once done with creating and improving a website, you can very well spend your time on improving your online business. Apart from providing a useful product, you can consider building more trust with your customers to become more successful.

The truth about directory submissions

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Directory submission seems to be one of the popular SEO services, as it is sometimes only one of the few ways a starting website can get incoming links. But is it worth spending your time or even $100-$200 for submitting your site to 500+ directories?

There are different types of directories: paid directories, free directories and free reciprocal directories. Each of them differs in how much value it can give to you and how much they take from you.

The Niche Guide

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When launching a website most people don't really pay attention to the market they enter. As the online market is really huge and it is really easy to take part in it, the most crucial thing to do when launching a product or service is to find and enter a niche. Read on to know what you need to analyze to make sure you find the right niche for your product or service.

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